While marketing for a retail business usually means careful planning and meticulous execution, sometimes the job calls for throwing a bunch of kids in a room without a script and letting it rip. Recently, we worked with our client, TOPS Friendly Markets, to produce a set of social media videos promoting the annual Monopoly Collect & Win sweepstakes. We asked fun, food-related questions to a panel of bright kids from Western New York, and their responses were honest, natural and hilarious.

Check out the results below.

Greg Bauch