LEADERSHIP TEAM

CEO/Owner

Larry Robb

Sure, Larry may have the owner title next to his name, but when you shake his hand, you’ll quickly realize that he’s a pretty regular guy. Smart, personable, charitable—he’s got it all. What’s the secret to his success? His relentless drive. You’ll see it in the office with his passionate leadership, and in the gym when he’s tossing around tires the size of golf carts. So maybe he’s not that regular after all.

An inspiring communicator for more than 30 years, Larry has evolved from broadcasting executive to the current owner of FARM (formerly SKM Group). FARM, a name reflective of Robb’s home in the bucolic community of Eden, New York, and symbolic of how the agency helps clients and local charities thrive. “I love helping anything or anybody grow,” he says. “It is deeply satisfying to me.”

Adding co-ownership of Pathfinder to his dance card, Larry continues to foster a spirited and industrious environment where his staff at both companies can make a powerful and lasting impact on every client.

Email:Larry.Robb@farmbuffalo.com

Phone:716.989.3200

Chief Operating Officer

Bryan LeFauve

You want Bryan working on your project with a longing typically reserved for marriage proposals and first-round draft picks. Bryan’s personal, yet practiced approach is the hallmark of his business acumen, guiding clients through research projects, marketing campaigns, and strategic planning for more than a decade.

A self-anointed “data geek,” Bryan’s rabid affinity for charts, graphs, and spreadsheets serves as the foundation for converting complex research and compelling intelligence into go-forward business strategy. To complement his critical thinking, Bryan brings the steady discipline to ensure that both FARM and Pathfinder stay on course in pursuit of consistent and sustainable growth for their partners.

Bryan holds a bachelor’s degree in communications arts and a minor in advertising communications from Gannon University. He also earned a master’s degree in media management from Syracuse University.

Email:BLeFauve@farmbuffalo.com

Phone:716.989.3252

Chief Financial Officer

Ellen Peinkofer

With over 20 years at the agency, it feels like Ellen has been with us since the days of taking payment in sacks of hickory nuts. And it’s her rich knowledge of our history—coupled with that of our business—that has made Ellen invaluable to our decades-long success.

Playing a strategic role in the overall financial management of both FARM and our sibling company, Pathfinder, Ellen guides us forward through her expertise in financial planning and implementation, reporting, analysis, cash management, budgeting, and controls. Ellen also serves as an HR resource when appropriate, in addition to handling legal matters that fall under her purview. Through it all, Ellen’s pencil never dulls, and her spirit never wanes. And you can’t put a price on that.

Email:EPeinkofer@farmbuffalo.com

Phone:716.989.3269

Vice President, Integrated Marketing

Jeff Schaefer

Strategic planner, seasoned researcher, business consultant, interactive maven, media guru, and PR pro are a lot of titles to squeeze onto a business card. Sometimes it’s easier to say “Vice President” and call it a day. Not that we want to diminish Jeff’s cross-functional expertise with a more comprehensive label. We would just rather spend the bulk of our time putting his experience to work for you.

A lifelong baseball fanatic, Jeff knows a thing or two about combining raw data with predictive analytics to get results. Immersing himself in numerous forms of research—from media and syndicated to primary and secondary—he can unearth relevant and actionable insights to develop a game plan for long-term success, no matter how your market evolves.

Jeff holds a bachelor’s degree in Environmental Science/Political Studies from Allegheny College.

Email:JSchaefer@farmbuffalo.com

Phone:716.989.3234

Vice President, Client Services

Jill Fecher

Jill began her career with FARM as a college intern and, always knowing when to spot an opportunity for long-term growth, she’s still here 14 years later. It’s the passion Jill exudes at the agency that gets new clients excited to work with us and keeps long-standing partners coming back for more.

While Jill’s expertise is concentrated in financial services and insurance, she works with teams across the agency to ensure that our clients are happy and achieving the results they expect from our partnership. More than a skilled relationship manager, Jill provides strategic direction—from planning through implementation—of clients’ marketing campaigns while maintaining a watchful eye for new ways businesses can better engage their audience.

A rock star mother of three, Jill enthusiastically dedicates her last remaining bursts of energy to serve on the Professional Insurance Marketing Association Board of Directors and the American Cancer Society Board of Advisors for Western New York.

Email:JFecher@farmbuffalo.com

Phone:716.989.3284

Vice President, Executive Creative Director

Matt Cascarino

Matt is our agency twofer: a Creative Director whose words sing off the page, and a two-time former FARM client who understands that those words mean nothing without a sound business strategy behind them.

In addition to Matt’s creative background, his extensive experience as a Strategic Marketing and Branding Director on the client side ensures that our work is shaped by research and insights, voiced appropriately, and measured by our clients’ definition of success. As the leader of our Creative Team, Matt is responsible for much more than things that look and sound terrific. Often starting with the audience’s perspective and working backwards, Matt collaborates with his team on translating product positioning and key differentiators into compelling content that achieves response and engagement—not just agency awards.

When he’s not busy making other people look good, Matt enjoys cooking, reading, and being remorselessly beaten at checkers by his six-year-old son, Wylie.

Email:MCascarino@farmbuffalo.com

Phone:716.989.3278

Vice President of Strategic Partnerships

Ashley Lewis

With the calm strength of an old-world sensei, Ashley exhibits the kind of empathy you want in a business relationship—someone who internalizes your goals and makes them her own. An expert in perceptions, positioning, and brand communications, she has a gift for coaxing out the voice that best resonates with your audience and then building it into a tailored business strategy.

Above all, Ashley is a matchmaker with a keen eye for potential partnerships, ensuring that FARM and Pathfinder are just as good of a fit for our clients as they are for FARM or Pathfinder.

Ashley holds a bachelor’s degree in communications from the University of New Hampshire and an associate’s degree in business management.

Email:ALewis@farmbuffalo.com

Phone:716.989.3224

Vice President, Client Services

Brady McFadden

Brady begins every client relationship the same way: by asking questions. Lots of questions. Because every company has challenges to overcome, goals to achieve, deadlines to meet, staff to support, and customers to serve. So only by getting to the core of what you do today—and your vision for where you want to go tomorrow—can Brady strategically develop your path forward.

Brady understands that your investment in marketing is an investment in the success of your entire organization, not just a single department. That’s why he immerses himself in your operations, how your products impact your customers, your competitive threats, and evolving market dynamics—all to best position you for success. While most “account guys” may exhibit a heightened level of dedication solely at the start of a relationship, Brady understands that your commitment to growth never wanes, so why would his? That’s why his next question will never be his last.

Brady holds a bachelor’s degree in communication studies at Edinboro University of Pennsylvania and earned his MBA with a concentration of Strategic Marketing Management from Niagara University.

Email:BMcFadden@farmbuffalo.com

Phone:716.989.3291

OUR CULTIVATORS

Adam Bauer

Adam Bauer

Senior Digital Art Director
Allison Fanaro

Allison Fanaro

Senior Art Director
Amanda Waggoner

Amanda Waggoner

Senior Account Executive
Amy Nizialek

Amy Nizialek

Junior Digital Developer
Andrea Liseno

Andrea Liseno

Copy Editor
Angela Twentyfive

Angela Twentyfive

Accounting Manager
Becky Mattison

Becky Mattison

Project Manager
Carrie Grant

Carrie Grant

Business Manager
Chelsea Cammilleri

Chelsea Cammilleri

Office Coordinator
Chuck Malczewski

Chuck Malczewski

Director of Production Services
Cindy McDonald

Cindy McDonald

Senior Project Manager
Greg Bauch

Greg Bauch

Copywriter
Jamie Bushaw

Jamie Bushaw

Senior Project Manager
Jamie Garcia

Jamie Garcia

Digital Art Director
Jason Hughes

Jason Hughes

Creative Director
Jillian Fiorella

Jillian Fiorella

Content Strategy & Public Relations Director
Julie Schechter

Julie Schechter

Account Director of Direct Marketing
Kathy King

Kathy King

Senior Project Manager
Kevin Govern

Kevin Govern

Senior Accounting Specialist
Lauren Carmer

Lauren Carmer

Copywriter
Lauren Shapiro

Lauren Shapiro

Creative Director
Lindsay Mathias

Lindsay Mathias

Executive Assistant
Lisa Dojnik

Lisa Dojnik

Art Director
Marghi Montagnola

Marghi Montagnola

Senior Project Manager
Maura Noonan

Maura Noonan

Content Marketing Coordinator
Melanie Till

Melanie Till

Media Coordinator
Melissa Christopher

Melissa Christopher

Project Manager
Michael Banaszak

Michael Banaszak

Human Resources Director
Michael Robb

Michael Robb

Operations Manager
Mike Brown

Mike Brown

Associate Creative Director
Nancy Ciepiela

Nancy Ciepiela

Senior Accounting Specialist
Pam Guggi

Pam Guggi

Account Director
Patrick Herrmann

Patrick Herrmann

Director of Operations
Rachel Majka

Rachel Majka

Art Director
Rebecca Carpenter

Rebecca Carpenter

Project Manager
Rob Murphy

Rob Murphy

Creative Director
Sarah Walczak

Sarah Walczak

Art Director
Stephanie Hilbert

Stephanie Hilbert

Proofreader
Stephanie Rabideau

Stephanie Rabideau

Copywriter
Sue Currie

Sue Currie

Senior Art Director
Theresa Siconolfi

Theresa Siconolfi

Senior Project Manager
Tim Marren

Tim Marren

Senior Copywriter
Tom Stearns

Tom Stearns

Proofreader
Trish Wiest

Trish Wiest

Media Director
Victoria Jayes

Victoria Jayes

Account Supervisor