FARM

About FARM Buffalo

FARM is an award-winning, full-service marketing communications agency that has been providing integrated solutions for over 27 years. With a blue-chip roster of national and regional clients, FARM has been helping to build brands and boost bottom lines through its core competencies in branding, direct marketing, interactive, public relations and media planning services. FARM has offices in Buffalo, N.Y. and Naples, Fla. and is a member of ICOM+IN, a partnership of independently owned communications agencies around the globe.

The Shifting Shopper Paradigm

Trio_Image_Display

For some people, meal planning is a weekly task – meticulously plotting out each dinner for the upcoming week, preparing a shopping list and maybe even comparing weekly ad specials and clipping coupons to score […]

By |August 24th, 2015|Categories: Blog, Retail|Tags: , , , , , |Comments Off on The Shifting Shopper Paradigm

Monetary equality comes 100 years later … sorta.

Trio_Image_Display

Treasury Secretary Jacob Lew recently announced that in 2020—the 100th anniversary of the passage of the 19th amendment that granted women the right to vote—the $10 bill will be redesigned, and will feature a woman […]

By |August 21st, 2015|Categories: Blog, Financial Services|Tags: , |Comments Off on Monetary equality comes 100 years later … sorta.

Cable Viewership Decline

Media_Trio_Image_Display

What goes up must come down. After several years of steady viewership growth, cable has experienced a significant drop in ratings. Across national cable television networks ratings tumbled nine percent in 2014, triple the decline […]

By |July 30th, 2015|Categories: Blog, News & Trends|Tags: , , |Comments Off on Cable Viewership Decline

Is Your Insurance Company’s App Worth Downloading?

Trio_Image_Display

There are differing opinions on the need for insurance companies to have mobile apps, and on how effective these apps can be. The rise of mobile technology is changing the way that the insurance industry […]

By |July 13th, 2015|Categories: Blog, Insurance, News & Trends|Tags: , , , , , , |Comments Off on Is Your Insurance Company’s App Worth Downloading?

SKM Group Takes Home the Bronze at Best Places to Work Awards

Agency ranks third in the Medium Companies category, beating 12 other contenders

Depew, N.Y. – SKM Group, a full-service marketing communications agency, won the bronze award in the Medium category at Buffalo Business First’s Best Places to Work luncheon, held today at the Buffalo Convention […]

By |March 24th, 2015|Categories: News|Tags: , |Comments Off on SKM Group Takes Home the Bronze at Best Places to Work Awards

SKM Group Dominates Local Media with Super Bowl Commercial Commentary

Depew, N.Y. – SKM Group, a full-service marketing communications agency, made a big splash in the days leading up to and following Super Bowl XLIX, with its advertising experts appearing in multiple local media outlets to preview or recap the commercials that aired during […]

By |February 2nd, 2015|Categories: News||Comments Off on SKM Group Dominates Local Media with Super Bowl Commercial Commentary

SKM Group Talks Holiday Advertising on “Winging It!”

Copywriter Greg Bauch is back on “Winging It!” to talk about holiday advertising from some of the season’s biggest brands. Find out which ones pulled out all the stops and whether they were hits or misses.

By |December 10th, 2014|Categories: News||Comments Off on SKM Group Discusses 2014’s Best Ads on “Winging It!”

SKM Group Employees Share Blizzard Stories With the World

While we’re usually the ones helping our clients make headlines, the snowstorm that rocked the region this week turned some SKM Group employees into media celebrities when they took to social media and utilized personal connections to share their experiences dealing with the white […]

By |November 21st, 2014|Categories: News||Comments Off on SKM Group Employees Share Blizzard Stories With the World

SKM Group Discusses NFL’s Negative Coverage on “Winging It!”

SKM Group’s VP of Account Services Jill Fecher and VP of Integrated Marketing Jeff Schaefer sit down with “Winging It!” host Lauren Hall today. They offered their expert opinions on how some NFL sponsors have managed their brand reputations since the player […]

By |September 23rd, 2014|Categories: News||Comments Off on SKM Group Discusses NFL’s Negative Coverage on “Winging It!”