FARM Idea Cultivation Idea Cultivation

Idea Cultivation

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Great ideas can come from anywhere. While some may be right on the surface, others need to be unearthed through research and thought to gain a deeper understanding of your market, your competition, and your customers’ perceptions, behaviors, and needs.

Part soul and part science, Idea Cultivation is how we use our expertise and technology to gather information and then translate those insights into strategic planning, compelling creative, flawless execution, and measurable results. More than just great marketing, Idea Cultivation can help inform decisions and interactions across numerous areas of your business—from sales and customer support to technology and product development.

Idea Cultivation is a process, but it’s hardly one size fits all. It’s our unique, hands-on approach to your marketing, promoting greater awareness of your business and more profitable connections with your customers.

Research Services

Research Services
  • MARKET RESEARCH
  • AUDIENCE RESEARCH
  • PRODUCT DEVELOPMENT RESEARCH
  • COMPETITIVE ANALYSIS
  • DATA ANALYTICS
  • AUDITS
  • BUSINESS INTELLIGENCE
A powerful marketing strategy is never based on a hunch. It’s built from the ground up using research to gain answers, insights, and clarity. So we can execute your marketing from a position of strength rather than wonder.

This initial stage of Idea Cultivation is based on how deep you want to dig. It can be as basic as an input session with key stakeholders at your company, or a more in-depth engagement with our sibling company, Pathfinder, whose services include market research, business intelligence, and business strategy.
FOUNDATION

Strategy Services

Strategy Services
  • STRATEGIC BUSINESS CONSULTING
  • BRAND POSITIONING AND MESSAGING
  • MARKETING PLAN DEVELOPMENT
  • AUDIENCE SEGMENTATION/ DATABASE DEVELOPMENT
  • LEAD GENERATION STRATEGY
  • RESPONSE TRACKING
  • CONTENT MARKETING STRATEGY

All successful marketing begins with a plan. A strategic marketing plan provides focus, taking everything we learned from our research and translating it into how you tell your company’s story in a unique and compelling way.

FOCUS

Execution Services

Execution Services
  • CREATIVE SERVICES
  • DIGITAL SERVICES
  • DIRECT MAIL SERVICES
  • MEDIA PLACEMENT
  • CONTENT DEVELOPMENT
  • PUBLIC RELATIONS
  • SOCIAL MEDIA
  • EXPERIENTIAL AND EVENT MARKETING
  • SHOPPER MARKETING
  • RETAIL PROMOTIONS
  • PRINT PRODUCTION
  • BROADCAST PRODUCTION
  • DATABASE MANAGEMENT

When carrying out your marketing strategy, timing is everything. It’s not enough to know who your audience is without also considering where they are, when to get their attention, and how they prefer to receive your message.

FORM

Results Services

Results Services
  • ATTRIBUTION ANALYSIS
  • LEAD TRACKING
  • METRIC REPORTING
  • CAMPAIGN OPTIMIZATION
  • BUSINESS INTELLIGENCE ANALYSIS
  • RETURN ON INVESTMENT ANALYSIS

To some, results are the end of the line. To us, they’re a springboard to greater success for your business. Think of our approach as the difference between “What did we do?” and “What did we learn?” For you, it’s the difference between short-term success and sustainable growth.

FRUITION