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Even a successful 25-year-old company can’t know everything about their audience. That’s why we conducted focus group research across North America to document diagnostic tool preferences, user behaviors, and buying habits of both Identifix customers and prospects. The results enabled Identifix to not only further refine their marketing communications, but the additional market intelligence also informed new product enhancements and sales strategies to grow the business.
Xtime was primarily known to dealers for service appointment scheduling. So when they began developing plans to launch a service retention solution that integrated scheduling with three other products, they wished to know the market’s appetite for a suite of products along with perceptions of their competition in order to best position the new solution. With insights accrued in focus groups across the U.S., Xtime gained the knowledge and confidence to further refine their go-to-market strategy, ensuring that their communications resonated with their audience to drive sales.
vAuto is the market leader in used car inventory management. Having expanded their breadth of expertise into new car inventory management, they wanted to gain a better understanding of a dealer’s purchase process so they could appropriately frame their value proposition and communication tactics. After conducting focus groups across North America, we documented a wealth insights that vAuto is not only using to improve marketing and sales, but also leveraging in operations, product development, and customer support.