AUTOMOTIVE

We help companies serving automotive dealerships and the aftermarket attract and retain more business through a better customer experience that drives loyalty.

 

VIDEO
For many people, nothing influences the buying decision more than a third-party endorsement. Which is why we created a series of unscripted customer testimonial videos where dealership decision-makers spoke candidly about their experience using ConquestTM, vAuto’s new car inventory management software. Briefly discussing their challenges prior to using the product—creating relatability for the viewer—dealers conveyed the real-world power of Conquest, citing dramatically positive results that impacted multiple areas of the dealership and ultimately increased sales.
CONQUEST CUSTOMER TESTIMONIAL VIDEOS
 
VIDEO
How do you increase brand awareness and generate sales without actually advertising your products? That’s what our client vAuto wanted to know when discussing the strategy behind promoting ConquestTM, their latest software solution that helps automotive dealers better manage their new car inventory. Rather than lead with a sales pitch, we suggested Live Market View, a quarterly video series that would deliver real value to their customers beyond product features and benefits. That way, when dealers considered a new inventory management solution, vAuto would be top of mind.
VAUTO VIDEO CONTENT MARKETING TO BOOST AWARENESS AND SALES
 
VIDEO
How do you deal with the pressure from factory sales targets, fierce competitors, and sizable new-car inventory? You start thinking differently. In this video, Brian Finkelmeyer, Director of Business Development at vAuto, introduces Conquest, the new-car inventory management tool that empowers you to better price, stock, and merchandise. So you can alleviate the pressure, overcome market challenges, and sell more.
NEW CAR INVENTORY MANAGEMENT & PRICING
 
VIDEO
Identifix wanted to use the voice of the customer to tell their story, so we turned the camera on aftermarket shop owners and let their candor fly. The results were genuine, unscripted accounts of how the online diagnostic must-have boosts shop productivity. And since peer endorsement is critical in influencing the buying decision, Identifix’s salespeople now had a powerful selling tool in a simple "play" button.
IDENTIFIX CUSTOMER TESTIMONIAL VIDEOS
 
VIDEO
Why do you buy a new car? Is it the way it looks? How it handles? The cutting-edge technology? Nope. You buy a new car for how it makes you feel. So when our client, Northtown Automotive, wanted a television spot that leveraged their sponsorship of the Buffalo Bills, we bypassed images of sedans and SUVs in favor of what really sells cars: emotion. Our objective was to tap into the heightened spirit of the Bills’ rabid fan base in Western New York to not only elevate their sense of anticipation for the upcoming season, but also to align their fervent devotion with the Northtown brand.
NORTHTOWN AUTOMOTIVE BROADCAST ADVERTISING
 
VIDEO
With more than a few car dealerships screaming “great deals” across Western New York, Northtown needed to do something to break through the noise and drive traffic to their eight locations. Leveraging the existing power of Northtown’s “Nth degree” brand message, we used the backdrop of the periodic table of elements to convey that buying a car shouldn’t be complicated—and it isn’t at Northtown.
VAUTO THE ELEMENTS OF CAR BUYING
 
BRANDING
With their new product, Spectrum, Xtime wasn’t just launching a new, integrated service retention solution to dealerships, they were introducing an entirely new approach to driving owner loyalty. So we got to work on giving Spectrum its name, its story, and a bold identity that we tested through focus groups in four U.S. cities. The result was a dynamic and compelling launch campaign orchestrated in time for a key national convention.
XTIME SPECTRUM PRODUCT LAUNCH
BRANDING
A company’s brand is much more than their logo. It’s an identity specifically designed to convey credibility and relatability that leads to engagement. Identifix already had an established and recognizable brand; however, their numerous product innovations demanded a shift from being viewed as a wrench turning automotive company to a forward-thinking technology company. Our goal was to evolve the Identifix brand with a Brand Standards Guide that documented a new font, visual elements, and a brushed-steel treatment that added texture and depth—without abandoning Identifix’s core brand elements.
IDENTIFIX BRAND EVOLUTION
ADVERTISING
Nobody likes being told they’re doing something wrong. But ask them to think differently about how they do business, and you’ve got their attention. This concept uses a fun visual and relatable, real-world examples of dealer inventory management missteps to extend the directive to “start thinking differently.” Messaging that is compelling without being insulting positions ConquestTM as a better way to manage new-vehicle inventory through informed decision-making that results in more new-car sales.
VAUTO “RE-THINK ABOUT IT” INTEGRATED MEDIA CAMPAIGN
ADVERTISING
vAuto is a well-known authority in used-vehicle inventory management for dealerships. But when promoting ConquestTM, vAuto's inventory management tool for new vehicles, their team knew that they couldn’t go to their old playbook. To leverage vAuto’s leadership status while differentiating Conquest from other offerings, we developed fresh messaging that resonated with dealers’ competitive nature by positioning Conquest’s live market insights as giving dealers the upper hand to drive sales.
VAUTO KNOW YOUR COMPETITION
ADVERTISING
What’s worse than having aggressive competitors? Having aggressive competitors that misrepresent your product to their advantage. To help Identifix tactfully combat their competition’s negative selling, we developed a multi-channel “MythBusters” campaign that illuminated the truth about Identifix’s products—without resorting to the same unprofessional conduct of their industry peers.
IDENTIFIX MYTHBUSTERS
ADVERTISING
Nothing speaks louder and drives action faster than results. So when Xtime armed us with staggering customer results supporting all four modules of their dealership service retention solution, Spectrum, we simply let the data do the talking.
XTIME RESULTS-DRIVEN SPECTRUM ADVERTISING CAMPAIGN
RESEARCH
 
IDENTIFIX RESEARCH

Even a successful 25-year-old company can’t know everything about their audience. That’s why we conducted focus group research across North America to document diagnostic tool preferences, user behaviors, and buying habits of both Identifix customers and prospects. The results enabled Identifix to not only further refine their marketing communications, but the additional market intelligence also informed new product enhancements and sales strategies to grow the business.

 
XTIME RESEARCH

Xtime was primarily known to dealers for service appointment scheduling. So when they began developing plans to launch a service retention solution that integrated scheduling with three other products, they wished to know the market’s appetite for a suite of products along with perceptions of their competition in order to best position the new solution. With insights accrued in focus groups across the U.S., Xtime gained the knowledge and confidence to further refine their go-to-market strategy, ensuring that their communications resonated with their audience to drive sales.

 
VAUTO RESEARCH

vAuto is the market leader in used car inventory management. Having expanded their breadth of expertise into new car inventory management, they wanted to gain a better understanding of a dealer’s purchase process so they could appropriately frame their value proposition and communication tactics. After conducting focus groups across North America, we documented a wealth of insights that vAuto is not only using to improve marketing and sales, but also leveraging in operations, product development, and customer support.

DIRECT
Just because you’re the market leader doesn’t mean you should take your foot off the gas. That’s why we created direct mail communications to help vAuto continue to drive sales for their leading used-vehicle inventory management tool, Provision. Knowing that dealers respond to straightforward language, we made the message simple and relatable by using a common expression to convey Provision’s ability to attract customers.
VAUTO PROVISION DIRECT MAIL
DIRECT
Identifix was suffering from an identity crisis. For more than 25 years, they had built a strong and widely respected reputation for solving the most complex types of diagnostic problems; however they had difficulty building awareness of product enhancements that addressed a wider range of automotive issues. To help shift audience perception while preserving Identifix’s core productivity-driven message, we developed a direct marketing campaign that highlighted not only new features, but also how they applied to common, everyday diagnostic and repair scenarios.
AFTERMARKET DIRECT MAIL
DIRECT
When promoting vAuto’s new, “game changing” automotive software product, Stockwave, we could have launched right into its innovative technology, advanced algorithms, and other specifications. But we chose to get the reader’s attention with a more personality-fueled approach by listing some simple and widely embraced pleasures in life (front row center, wide-open road, ice-cold beer, etc.), and using them as a backdrop against which Stockwave is positioned as “even better.”
VAUTO STOCKWAVE PRODUCT LAUNCH DIRECT MAIL
DIRECT
Not everyone buys the first time around. That’s why vAuto asked us to develop a direct mail piece that spoke to “lost souls” (or prospects) that had looked at ConquestTM, vAuto’s new car inventory management software, but didn’t make the investment. To support vAuto’s request for dealers to take a second look, we included results data from Conquest users, customer testimonials, and an eye-catching offer to drive response toward vAuto’s personal Product Specialists.
CONQUEST “LOST SOULS” DIRECT MAIL