BREATHE NEW LIFE INTO YOUR HEALTHCARE MARKETING.
MASH Urgent Care’s patient count was not on pace with their forecasted expectations. FARM’s plan to address this challenge was twofold: expand the target demographic to include senior citizens, and secure a spokesperson who would make a genuine connection with MASH’s audience. We chose veteran actor Stephen Henderson, who not only represented our target demographic but, as a teacher at the University at Buffalo’s Department of Theatre & Dance, was also a public figure with whom the community could identify. Featuring Mr. Henderson in a series of television commercials that spoke to seniors and their families, MASH increased patient count—across all seven locations—by 15 percent. The campaign, along with its associated earned media opportunities, re-established MASH as the leading urgent care provider for all generations across Western New York.
MASH URGENT CARE BRAND AWARENESS CAMPAIGN
TO INCREASE PATIENT VISITS
TO INCREASE PATIENT VISITS
They say that parenting is a thankless job. So when Women and Children’s Hospital wanted us to continue to momentum established by their “Buffalo Babies” television spot promoting the quality of their prenatal care, we developed an advertising campaign that showcased adorable babies “thanking” their parents for choosing Women and Children’s Hospital. With awareness and patient count up as a result, the client was as grateful as the little ones they brought into the world.
WOMEN AND CHILDREN’S HOSPITAL OF BUFFALO BROADCAST AND OUTDOOR ADVERTISING
In Buffalo, Children’s Hospital had often been viewed as the top choice for pediatric emergency care. To assure parents that their children could receive first-rate, specialized care in the suburbs, we developed targeted print and outdoor communications that promoted Millard Fillmore Suburban Hospital’s partnership with Women and Children’s Hospital of Buffalo—an established and trusted name in pediatrics—to drive awareness and patient count.
MILLARD FILLMORE SUBURBAN HOSPITAL PEDIATRIC ER AWARENESS CAMPAIGN
Millard Fillmore Suburban Hospital invested in state-of-the-art surgical technology to offer their patients minimally invasive and robotic alternatives to traditional open surgical procedures. In order to drive awareness and differentiate Millard Fillmore from competing facilities, we developed an emotionally charged campaign that not only promoted the hospital’s powerful laparoscopic technology, but also the associated benefits of less discomfort, minimal scarring, and quicker recovery time compared to traditional surgery. At the conclusion of the six-month campaign, Millard Fillmore experienced a measurable increase in physician referrals, website hits, and patient count.
MILLARD FILLMORE SUBURBAN HOSPITAL MINIMALLY INVASIVE & ROBOTIC SURGERY AWARENESS CAMPAIGN
A Maternal Fetal Medicine (MFM) specialist is a difficult position to fill, more so when you need to persuade the candidate to work in Buffalo—a city known for its less-than-hospitable winters. We were tasked with developing exhibit collateral that positioned Women and Children’s as a relocation-worthy career move for MFM specialists. Instead of the typical brochure, we produced customized Buffalo nickels that featured the address of an interactive microsite where conference attendees could learn more about the position and the city. This unique strategy worked, not only securing more applicants than expected, but Women and Children’s Hospital hired—and relocated—two MFM specialists as a result of their event marketing.
WOMEN AND CHILDREN'S HOSPITAL RECRUITMENT CAMPAIGN
Transitioning from independent living to an assisted living facility is often a difficult and emotional decision. Elderwood, while synonymous with superior care, routinely addresses concerns from potential residents and their families who are understandably apprehensive about the move to assisted living. In order to drive attendance to Elderwood’s Open House event, we created a campaign that included print, online, and broadcast advertising—all driving to a landing page to register—positioning Elderwood’s warm and welcoming environment as a vibrant atmosphere where residents can still enjoy the comforts of home. Only now, with a little extra care.
EVENT MARKETING CAMPAIGN