You want to grow your business. You know you can’t do it alone, but you may not need the full resources of a large marketing agency to tell your story. That’s why we’re here.
FARM 716 is an experienced team of marketing professionals built specifically to handle the pace and precision that local businesses require to succeed. Whether you want to build brand awareness, drive more customer traffic, or use the digital space to your advantage, we can help. And we can do it with an efficiency that will produce measurable results right away.
An extension of FARM, a national agency based in Buffalo, FARM 716 focuses only on growing the local business community. For you, it’s like getting the specialized attention and expertise of a boutique firm, with the freedom to access a wider range of services if necessary. So you always get the right mix of marketing to help you cost-effectively achieve your business goals.
In Western New York, the recreational vehicle market is cluttered with plenty of competitive noise to attract those who want to hit the road with all the comforts of home. We helped Colton RV distinguish itself from the deal-heavy promotions of its competitors with branding and communications that not only spoke to Colton’s unmatched sales and service, but also to the emotional reasons to invest in an RV. Specifically, creating memories with family. Through our targeted event promotions, sales collateral, and display signage, Colton RV saw a 15 percent increase in sales during the first year of our partnership—with an additional 20 percent increase forecasted for year two.
CORPORATE REBRAND TO DRIVE AWARENESS AND SALES
MASH Urgent Care’s patient count was not on pace with their forecasted expectations. FARM’s plan to address this challenge was twofold: expand the target demographic to include senior citizens, and secure a spokesperson who would make a genuine connection with MASH’s audience. We chose veteran actor Stephen Henderson, who not only represented our target demographic but, as a teacher at the University at Buffalo’s Department of Theatre & Dance, was also a public figure with whom the community could identify. Featuring Mr. Henderson in a series of television commercials that spoke to seniors and their families, MASH increased patient count—across all seven locations—by 15 percent. The campaign, along with its associated earned media opportunities, re-established MASH as the leading urgent care provider for all generations across Western New York.
MASH URGENT CARE BRAND AWARENESS CAMPAIGN TO INCREASE PATIENT VISITS
What do you do when you don’t have an occasion to celebrate with chocolate? You make one up! To boost Fowler’s Chocolates’ sales during the notoriously slow month of September, we created “National Sponge Candy Day.” The campaign—executed through broadcast television and digital advertising, and an aggressive public relations effort—increased sales by more than 30 percent, with Fowler’s signature sponge candy leading the way. The mayor of Buffalo even proclaimed that September 21 will henceforth be known as “Fowler’s Chocolates’ National Sponge Candy Day.” Pretty sweet!
BRAND AWARENESS TO DRIVE SALES
As a critical part of downtown Buffalo’s revitalization of Main Street, the Hyatt wanted to shed its cold, corporate image and elevate its presence to that of a good neighbor and an invested corporate citizen. To reshape the community’s perception, FARM pitched a series of events designed to bring people together during the holidays, securing earned media coverage that drove visitors to the Hyatt’s unique amenities, dining, and entertainment. Print, online, and broadcast stories featured a classic Irish breakfast before the St. Patrick’s Day parade, an Easter egg hunt, and a giant gingerbread house to bring the Christmas season to life. The campaign was so successful in refreshing the Hyatt’s image that their general manager won a prestigious “Excalibur Award” from the Buffalo Niagara chapter of the Public Relations Society of America, naming him the “Outstanding Executive of the Year.”
PUBLIC RELATIONS TO BOOST COMMUNITY PRESENCE
Jillian craves attention. Not for herself, but for her clients. And that’s exactly what she gets through the strategic planning and execution of public relations, social media, and content development. An integrated marketing professional for more than 15 years, Jillian specializes in garnering publicity, increasing customer engagement, and fostering community relationships for local businesses in a variety of B2B and B2C industries. Some of Jillian’s current and former clients include: North American Breweries, Seneca Gaming Corporation, Buffalo Police Department, The Graycliff Conservancy, and Fowler’s Chocolates.
If you think you can’t break through the clutter on radio or television, then you’ve never worked with Trish. A lifelong Western New York resident, Trish is responsible for the development and implementation of innovative and successful media programs that include TV, radio, print, outdoor, and digital channels. With 30 years of experience in marketing and broadcast advertising sales, Trish’s expertise gives our clients a competitive edge through media campaigns that target the right people with the right message at the right time. When she’s not working with media partners to gain exposure for local businesses, Trish divides her time between family and the non-profit organization Computers For Children, where she serves as as Vice President of their board of directors.
Sure, Larry may have the owner title next to his name, but when you shake his hand, you’ll quickly realize that he’s a pretty regular guy. Smart, personable, charitable—he’s got it all. What’s the secret to his success? His relentless drive. You’ll see it in the office with his passionate leadership, and in the gym when he’s tossing around tires the size of golf carts. So maybe he’s not that regular after all.
An inspiring communicator for more than 30 years, Larry has evolved from broadcasting executive, to the current owner of FARM—one of Western New York’s top marketing agencies. When asked about the significance of his agency’s name, Larry said, “FARM is symbolic of how we help local clients and charities grow and thrive. The ability to cultivate successful and lasting partnerships is deeply satisfying to me, and to our entire staff.”
Nate has always called Buffalo his home, even electing to stick around for college where he earned a Journalism and Mass Communication degree from St. Bonaventure University. As the team’s Project Manager, it’s Nate’s job to keep the work moving along efficiently and error-free. What keeps Nate moving is his passion for the area and the opportunity to continue the momentum of Buffalo’s resurgence through the growth of local businesses.
Anyone who accuses millennials of being self-absorbed with a crippling sense of entitlement has obviously never met Ryan. A highly skilled graphic designer, Ryan approaches his career like a marketing immersion school absorbing the refinement and discipline of his more veteran peers while injecting the agency with a fresh and buoyant perspective that makes our work—and our clients—sing.
Normally, when given the choice between speed and quality, selecting one means sacrificing the other. Not with Lisa. Her ability to quickly translate a client’s business objectives into vibrant, eye-catching design that speaks to the Buffalo market has made Lisa an asset to our client partnerships for more than five years. And should you ever wish to tell your brand story through finger painting, Lisa’s two adorable children can make it happen!