Check out what’s moving us today.

Using Data to Analyze and Optimize the Customer Journey

Using Data to Analyze and Optimize the Customer Journey

Aaron Smith 2 Minute ReadlinkedinYour customers have multiple touchpoints with your brand. Knowing where those points of contact are and if your customers are having a positive experience are critical to growing a successful business. Every touchpoint creates some...

Meet Our Cultivators Who Are Growing Their Careers

Meet Our Cultivators Who Are Growing Their Careers

Ashley Lewis 3 Minute ReadlinkedinAt FARM, we love watching our employees continue to grow as much as we love watching the continuous growth of our clients. Congratulations to Josh Gumulak, Jillian Cascarino, and Carrie Grant on their recent promotions! Read all about...

Benefits of Data and Reporting in Modern-Day Marketing

Benefits of Data and Reporting in Modern-Day Marketing

Cassandra Migliore 3 Minute ReadlinkedinMarketing has always been a broad term, with the goal of growing consumer awareness and business revenue. However, with the digital marketing revolution, the term marketing is continuing to cover more ground. Data and reporting...

Tops Friendly Markets: Grilling Season Comes to Life

Tops Friendly Markets: Grilling Season Comes to Life

Pamela Guggi 3 Minute ReadlinkedinThere are two things that scream summer, the enticing smell of your neighbor’s grill and the freshness of local, homegrown produce that’s just been picked. We wait for this season all year, and especially here in the Northeast, we...

The Importance and Purpose of Ad Testing

The Importance and Purpose of Ad Testing

Brady McFadden 4 Minute ReadlinkedinThere are so many case studies on great ad campaigns detailing their allure, ingenious thinking, and success. But what I find more fascinating are the stories of failure. One of my favorite examples is when the orange juice giant,...

New Faces at FARM

New Faces at FARM

Carrie Grant 3 Minute ReadlinkedinFARM just keeps on growing! We are excited to announce four new Cultivators we have recently added to our team in the areas of channel strategy and account service. Barbara Mende Barbara is our new director of channel strategy....