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Forging Client Partnerships Through Trust, Not Transactions

Forging Client Partnerships Through Trust, Not Transactions

Bryan LeFauve 3 Minute Read linkedinAs part of an account review with a longstanding client last year, our primary marketing contact said to me, “Bryan, we have some new team members starting with us and I want your team to give them a download on the business. Your...

Buzzword Breakdown: Should You Be Using Social Media Scraping?

Buzzword Breakdown: Should You Be Using Social Media Scraping?

Maura Noonan 3 Minute ReadlinkedinThis blog is part of a series where we dissect some of the marketing industry’s most buzz-worthy words. Curious to see what we’ll cover next? Be sure to continue to check back for more! Social media, while always considered a strong...

Tops Friendly Markets: That’s a Rap

Tops Friendly Markets: That’s a Rap

Matt Cascarino 3 Minute ReadlinkedinHow the Power of Song Lifted an Annual Marketing Campaign to New Heights When we have the good fortune to produce a broadcast television commercial for a client, we scrutinize every detail to make sure each frame is perfect. But...

The Case for Increasing Your Connected TV Spend

The Case for Increasing Your Connected TV Spend

Jeff Schaefer 4 Minute ReadlinkedinAs consumer choice for television programming expands, advertisers are faced with a myriad of options for how to reach their buying audience. Coupled with the continued trend of cord-cutting, it is getting harder to reach consumers...

ConnectLife: Mark Your Calendar, Time to Save Lives

ConnectLife: Mark Your Calendar, Time to Save Lives

Pamela Guggi 2 Minute ReadlinkedinThere are not many things we know for certain as we venture further into 2021. We do not know when we will feel “normal” again, what the next reopening phases will look like, or even what’s next in Buffalo sports history. However, one...

Harnessing Past Data to Forecast Consumer Behavior in 2021

Harnessing Past Data to Forecast Consumer Behavior in 2021

Bryan LeFauve 2 Minute Read linkedinIn a recent conversation, a client asked us a question that many planners and strategists are asking right now, “Did last year’s data have any value?” It’s true that the last year was unprecedented. And it’s easy to assume that the...