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Harnessing Past Data to Forecast Consumer Behavior in 2021

Harnessing Past Data to Forecast Consumer Behavior in 2021

Bryan LeFauve 2 Minute Read linkedinIn a recent conversation, a client asked us a question that many planners and strategists are asking right now, “Did last year’s data have any value?” It’s true that the last year was unprecedented. And it’s easy to assume that the...

FARM’s Top 5 Resolutions for 2021

FARM’s Top 5 Resolutions for 2021

Jillian Cascarino 3 Minute ReadlinkedinThere’s no sugarcoating it—2020 was rough. While hopefully an unprecedented, never-to-be-experienced-again year, it certainly did have its bright spots, one of which is the collective, worldwide relief that it’s over! To kick off...

TruckLabs Brand Identity: Logo & Tagline Development

TruckLabs Brand Identity: Logo & Tagline Development

Amanda Lechowicz 2 Minute ReadlinkedinLast month our client TruckLabs, formerly XStream Trucking, announced its new name to the public. Since being founded in 2014, XStream Trucking’s identity was connected with its patented technology to improve semi-tractor-trailer...

How COVID-19 is Redefining Your Target Audience

How COVID-19 is Redefining Your Target Audience

Amanda Lechowicz 3 Minute ReadlinkedinAny marketing textbook will tell you one of the best ways to define your target audience is through demographic and psychographic breakdowns—generation, gender, income, and spending habits, to name a few. In the wake of the...