Check out what’s moving us today.
How Creating Desire Can Make Your Brand Irresistible
Matt Cascarino 4 Minute ReadlinkedinMy wife, Jillian, drinks a gallon of water every day. She doesn’t accomplish this by replenishing a glass numerous times until she hits her target. That’s what regular people do. Instead, she fills a water bottle so comically large,...
Meet Amanda Lechowicz, Our New Project Management Director
Carrie Grant 1 Minute ReadlinkedinAt FARM, we love watching our employees grow as much as we love helping our clients succeed. We’d like to congratulate one of our Cultivators, Amanda Lechowicz, on her promotion to project management director! "Sweating the details"...
Good for Good: Keeping the Magic Alive at the Theatre of Youth
Jillian Cascarino 2 Minute ReadlinkedinIn an effort to continue our Good for Good initiative, FARM recently provided pro bono support to our friends at the Theatre of Youth (TOY), a nearly 50-year-old children’s theater company located in Buffalo’s historic Allendale...
New Faces at FARM: The Digital Marketing Edition
Carrie Grant 3 Minute ReadlinkedinFARM knows how important digital is for your marketing strategy, and we know that its importance will only increase. That’s why we’re continuously expanding our digital expertise. Meet four of our new hires who are already working...
Increase Brand Awareness with Branded GIFs
Amy Klein 3 Minute ReadlinkedinWithout a strong social media presence, companies will not be able to succeed in the long run. It’s a bold statement, but 62% of consumers agree with it. This sentiment could be because one in three consumers say that they use social...
Alzheimer’s Association: Focusing on Caregivers of Alzheimer’s Patients
Pamela Guggi 3 Minute ReadlinkedinMany people have experienced feelings of isolation over the past year, as the pandemic tore at our social fabric. Now, with COVID-19 cases declining and vaccinations on the rise, there is a sense of hope and normalcy on the horizon....
All-New Clarksburg Hard Cider Craft Beverage is Authentic to the Core
Jillian Cascarino 3 Minute ReadlinkedinFARM is thrilled to announce the launch of its sibling company, Clarksburg Cider! The journey began in the quiet hamlet of Clarksburg, New York with a trio of hard cider enthusiasts who sought to produce a high-quality craft...
Buffalo Games: Using Market Research to Make Sense of a Puzzling Time
Richard Spears 3 Minute Read linkedinWithout a doubt, the COVID-19 pandemic changed the way we live our everyday lives. Dinner and a movie became takeout and binge streaming. Business casual was redefined as a decent shirt and a pair of sweatpants. The unit of measure...
Forging Client Partnerships Through Trust, Not Transactions
Bryan LeFauve 3 Minute Read linkedinAs part of an account review with a longstanding client last year, our primary marketing contact said to me, “Bryan, we have some new team members starting with us and I want your team to give them a download on the business. Your...