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Using omnichannel marketing to fuel engagement

Using omnichannel marketing to fuel engagement

Bryan LeFauve 3 Minute ReadlinkedinfacebooktwitterIf you’ve ever received an email opening with “Dear [first name]” that got your name wrong, or even worse, didn’t include your name at all, then you know how frustrating it is. If a company can’t even get your name...

Choosing the right video conferencing tools

Choosing the right video conferencing tools

Maura Noonan 3 Minute ReadlinkedinfacebooktwitterWhen in-person interactions came to a halt in early 2020, businesses, organizations, families, and friends all had to find alternative ways to function and stay in contact. While video conferencing was not new for some...

How will COVID-19 impact our K-12 schools in 2020/21?

How will COVID-19 impact our K-12 schools in 2020/21?

Beth Czajkowski 3 Minute ReadlinkedinfacebooktwitterAs we approach back-to-school season, our local school districts are preparing for the best- and worst-case scenarios, and everything in between. As of earlier this year, educators have needed to adjust teaching...

Adapting to a shifting consumer sentiment toward marketing

Adapting to a shifting consumer sentiment toward marketing

Bryan LeFauve 3 Minute ReadlinkedinfacebooktwitterOne of the biggest challenges that marketers face has always been striking the right tone when engaging their audience with their advertising and marketing communications. Throw in a pandemic that continues to evolve...

Is now the right time to reach consumers with direct mail?

Is now the right time to reach consumers with direct mail?

Theresa Siconolfi 3 Minute ReadlinkedinfacebooktwitterOver the past few months, as the world has adjusted to a new normal, consumers have been not only living differently, but also thinking and buying differently as well. If you’re a marketer, then you’re well aware...

Ten tips for writing market research survey questions

Ten tips for writing market research survey questions

Richard Spears 3 Minute ReadlinkedinfacebooktwitterI’ve heard it too many times. “We want to do a survey, and here are the questions we want to ask.” My response is always the same: “Time out. Tell me what you want to learn from the answers. Then, we’ll figure out the...

Tailoring your marketing as the country reopens

Tailoring your marketing as the country reopens

Bryan LeFauve 3 Minute ReadlinkedinfacebooktwitterMarketing has proven to be a resilient industry that even a savage pandemic can’t stop. During your time away from the office, you’ve been planning for the months ahead and taking care of your people so that as states...