Check out what’s moving us today.
FARM’s Top 5 Resolutions for 2021
Jillian Cascarino 3 Minute ReadlinkedinThere’s no sugarcoating it—2020 was rough. While hopefully an unprecedented, never-to-be-experienced-again year, it certainly did have its bright spots, one of which is the collective, worldwide relief that it’s over! To kick off...
Mastering Your Online Reputation Management During a Pandemic
Kaity Augustyniak 3 Minute ReadlinkedinToday, businesses are not only challenged with running day-to-day operations during a pandemic, but also with maintaining the consumer connection, reaching new customers, and upholding a healthy online reputation. Online...
TruckLabs Brand Identity: Logo & Tagline Development
Amanda Lechowicz 2 Minute ReadlinkedinLast month our client TruckLabs, formerly XStream Trucking, announced its new name to the public. Since being founded in 2014, XStream Trucking’s identity was connected with its patented technology to improve semi-tractor-trailer...
How to Meet Your Customers’ Holiday Shopping Needs in 2020
Pamela Guggi 3 Minute ReadlinkedinRetailers have been shifting to e-commerce options for years as consumer needs and lifestyles have evolved. Before 2020, it was a competitive advantage to provide customers with multiple ways to shop; today, it is a necessary...
How COVID-19 is Redefining Your Target Audience
Amanda Lechowicz 3 Minute ReadlinkedinAny marketing textbook will tell you one of the best ways to define your target audience is through demographic and psychographic breakdowns—generation, gender, income, and spending habits, to name a few. In the wake of the...
Promoting Financial Services Solutions During an Economic Crisis
Maura Noonan 2 Minute ReadlinkedinMarketers and advertisers have strived to breathe agility into their yearly plans and strategies for decades. Living by the mantra “expect the unexpected,” such long-term forecasting requires us to be nimble when aiming to meet our...
How Retailers Can Respond to Shifting Holiday Shopping Behavior
Bryan LeFauve 3 Minute ReadlinkedinNo one is surprised that shopping habits have changed over the last few years. The rise of ecommerce and a market dominated by retail giants such as Amazon and Walmart have led to the majority of shoppers tracking their purchases to...
A Race Without a Finish Line: Our Community’s Urgent Need for Blood Donations
Jillian Cascarino 1 Minute ReadlinkedinWe’ve seen the health crisis bring out the best of us. This is evidenced by all of our local blood donors who have stepped up to donate with the help of our previous campaign. However, this is a race without a finish line. Not...
How the Alcohol Industry Can Take the On-Premise Experience Online
Jillian Cascarino 3 Minute ReadlinkedinFor the alcohol industry, creating and sharing a brand experience is key to product differentiation, increasing trials, and ultimately converting a prospective customer into a brand ambassador. Often times, this experience is...