Check out what’s moving us today.
Buffalo Games: Using Market Research to Make Sense of a Puzzling Time
Richard Spears 3 Minute Read linkedinWithout a doubt, the COVID-19 pandemic changed the way we live our everyday lives. Dinner and a movie became takeout and binge streaming. Business casual was redefined as a decent shirt and a pair of sweatpants. The unit of measure...
Forging Client Partnerships Through Trust, Not Transactions
Bryan LeFauve 3 Minute Read linkedinAs part of an account review with a longstanding client last year, our primary marketing contact said to me, “Bryan, we have some new team members starting with us and I want your team to give them a download on the business. Your...
How Your Brand Can Become Your Company’s Most Valuable Asset
Matt Cascarino 4 Minute ReadlinkedinMy friend Morgan recently launched a company that uses predictive analytics to measure and monitor the value of post-war and contemporary artists. He said this data would be beneficial to fiduciaries and high-net-worth collectors...
Recognizing Our Own for Their Dedication to Our Clients and Our Agency
Kaity Augustyniak 1 Minute ReadlinkedinEach quarter, FARM recognizes one of our employees for exceeding expectations and exemplifying our core values. We’re thrilled to send a very big (virtual) congratulations to our 2020 Q4 Cultivator Award winner, Kathy King! As a...
Buzzword Breakdown: Should You Be Using Social Media Scraping?
Maura Noonan 3 Minute ReadlinkedinThis blog is part of a series where we dissect some of the marketing industry’s most buzz-worthy words. Curious to see what we’ll cover next? Be sure to continue to check back for more! Social media, while always considered a strong...
Tops Friendly Markets: That’s a Rap
Matt Cascarino 3 Minute ReadlinkedinHow the Power of Song Lifted an Annual Marketing Campaign to New Heights When we have the good fortune to produce a broadcast television commercial for a client, we scrutinize every detail to make sure each frame is perfect. But...
Buzzword Breakdown: How the Pandemic Has Fueled the Growth of User-Generated Content
Jillian Cascarino 3 Minute ReadlinkedinThis is a first in a series of blogs that will dissect some of the marketing industry‘s most buzz-worthy words. Check back for more! Why Your Marketing Strategy Should Include User-Generated Content For marketers who specialize...
The Case for Increasing Your Connected TV Spend
Jeff Schaefer 4 Minute ReadlinkedinAs consumer choice for television programming expands, advertisers are faced with a myriad of options for how to reach their buying audience. Coupled with the continued trend of cord-cutting, it is getting harder to reach consumers...
ConnectLife: Mark Your Calendar, Time to Save Lives
Pamela Guggi 2 Minute ReadlinkedinThere are not many things we know for certain as we venture further into 2021. We do not know when we will feel “normal” again, what the next reopening phases will look like, or even what’s next in Buffalo sports history. However, one...