Influencer Marketing: On the Rise

Influencer marketing shines in 2018 as brands desire to make more connections with target audiences.

Last year, we discussed influencer engagement as an untapped opportunity. Fast forward to today and we see brands taking full advantage of this powerful tactic. According to a recent Tomoson study, “influencer marketing was rated as the fastest-growing online customer-acquisition channel, beating organic search, paid search, and email marketing.” Influencer engagement can give your business the capability to make meaningful and persuasive connections with the people talking about your brand (and the people you want to purchase your product).

As a reminder, we define influencer engagement as directing your marketing activities at key individuals (or types of individuals) rather than at the target market as a whole. It’s an essential strategy because it:

  • Establishes credibility through industry influencers
  • Creates knowledgeable brand ambassadors
  • Expands your reach and establishes legitimacy from third-party endorsements

Influencer marketing also plays a big role in personalization, enabling brands to make personal connections with consumers without having to use re-targeting ads, which are falling out of favor with many consumers.


Almost half of all consumers (49%) rely on influencer recommendations. 


Influencer marketing generates 11x more ROI than traditional forms of marketing.


51% of marketers believe they acquire better customers through influencer marketing.


Influencer marketing isn’t going anywhere anytime soon. Brands creating connections with consumers has never been more important than it is today. Influencer marketing accomplishes just that—and does so in a cost-effective way. For more information or further insight on influencer engagement, get in touch today.


By: Maura Noonan, Content Marketing Coordinator

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