How a whimsical conference theme set the tone for an inspiring and memorable annual meeting
How a state agency persuaded 11 commercial market How a state agency persuaded 11 commercial market segments to reduce energy consumption segments to reduce energy consumption Market Research Lead Generation The backstory When you want to reduce your company’s operational costs, energy conservation may not be the first solution you consider. But when you understand […]
Bundle of Energy
How a utility contractor used digital and direct How a utility contractor used digital and direct marketing to package and sell services to marketing to package and sell services to multifamily property owners multifamily property owners Lead Generation Customer Engegement The backstory When you have multiple features and customer benefits, saying everything at once creates […]
A Real Cluster
How a Fortune 500 insurance company used cluster How a Fortune 500 insurance company used cluster analyses analyses to identify their top customer personas to identify their top customer personas Market Research The backstory When you have multiple audience types, you can’t expect a single message to resonate with everyone. But if you take the time […]
How public relations and social media fueled How public relations and social media fueled the launch of a new hard cider brand. the launch of a new hard cider brand. Audience Engagement The backstory When you’ve got big dreams for your brand without the big budget to get your plans off the ground, an audience […]
From Challenger to Champion
https://vimeo.com/688867746 How foundational research informed How foundational research informed brand positioning that made a $4 billion brand positioning that made a $4 billion Cox Automotive’s acquisition is worth every penny. Cox Automotive’s acquisition is worth every penny. Market Research Branding The backstory To rebrand or not to rebrand? That was the question Cox Automotive asked […]
How we used data targeting, persona profiling, and reporting to determine the go-to-market strategy for a suite of automotive dealership software solutions.
Pump up the Volume
How we amplified an ongoing plea for blood donations through integrated campaigns driven by relevance over repetition.
How we helped a 130-year-old bank embrace email journey mapping to move customers through their sales funnel.
How new branding and product positioning helped Georgia-Pacific Building Products strengthen their partnership with Home Depot.