The Case for Increasing Your Connected TV Spend

The Case for Increasing Your Connected TV Spend

Back to Blog The Case for Increasing Your Connected TV Spend Jeff Schaefer 4 Minute Read Follow As consumer choice for television programming expands, advertisers are faced with a myriad of options for how to reach their buying audience. Coupled with the continued...
FARM’s Top 5 Resolutions for 2021

FARM’s Top 5 Resolutions for 2021

Back to Blog FARM’s Top 5 Resolutions for 2021 Jillian Cascarino 3 Minute Read Follow There’s no sugarcoating it—2020 was rough. While hopefully an unprecedented, never-to-be-experienced-again year, it certainly did have its bright spots, one of which is the...
How COVID-19 is Redefining Your Target Audience

How COVID-19 is Redefining Your Target Audience

Back to Blog How COVID-19 is Redefining Your Target Audience Amanda Lechowicz 3 Minute Read Follow Any marketing textbook will tell you one of the best ways to define your target audience is through demographic and psychographic breakdowns—generation, gender, income,...