Nobody likes to hear people squawk about
marketing. So, we wrote it all down for you.
Nobody likes to hear
people squawk about
marketing. So, we wrote
it all down for you.
Marketing is complex, and it takes serious dedication to be a savvy marketer. Think about anyone you admire in the field. It can be a peer, boss, or industry expert. They all carry the same common trait at the heart of their approach, a growth mindset.
Just when you thought you figured out the algorithm on social media platforms like LinkedIn, Instagram, or Twitter, they turn around and make another update. And if you don’t keep up, your posts have less chance to be seen—and engaged with. Here, we share some of the latest changes and how you can use them to your benefit.
Analyzing the importance of scores relative to one another allows me to prioritize and understand the strength of each priority relative to each other.
The migration to GA4 poses a question for all marketers: what do we do with our data? Updated data retention policies mean you can’t keep it forever. So, what options do you have left? Fortunately, we have answers.
It’s time to make the transition to GA4, but where should you start? This guide will review the upcoming changes and the steps you need to take as you migrate to your new Google Analytics property.
Even the savviest marketers can find content planning overwhelming. There are various content types to choose from and even more ways to share. And how do you know what’s best for your audience? What about performance? How should you determine those goals? Downloads? Shares? Comments? Yes, there’s a lot to mull over. But instead of focusing on where to begin, consider starting with what you should avoid.
Grants provide a critical source of funding for utility providers. And with program funding typically allocated to only one utility, our client, PECO, turned to FARM for support.
All successful companies are customer-obsessed. They know their customers and work hard to serve the needs they have today and those of tomorrow. The best companies have the humility to know that customers choose what products they buy or how to spend their time. They also know that customer loyalty is connected to customer satisfaction. Have I told you anything you haven’t heard before? Not yet. But I’m getting to my point, and it’s some of the best advice I have for business-to-business (B2B) companies.
We’ve reviewed best practices for approaching your audience and creative specific to email marketing (if you haven’t read them yet, I would 11/10 recommend). However, email marketing is only as successful as its foundation—the technical requirements behind the campaign.
social media and passed by something that caught your eye? No, of course not. Because the creative was written and designed to get your attention. And it worked. When a brand’s creative doesn’t connect with its target audiences, it results in unrealized ROI.
If you only get one marketing email
If you only get one
marketing email
newsletter, why not make it two?
newsletter, why not
make it two?
Fresh Perspective is our bi-weekly attempt to share unsnooty tips to give your marketing more muscle.
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