Work with us
Work with us

Our Take

Audience Engagement

3 Content planning blunders you should avoid

Jillian Cascarino - Vice President, Audience Engagement

Even the savviest marketers can find content planning overwhelming. There are various content types to choose from and even more ways to share. And how do you know what’s best for your audience? What about performance? How should you determine those goals? Downloads? Shares? Comments? Yes, there’s a lot to mull over. But instead of focusing on where to begin, consider starting with what you should avoid.

Read Article »

Twice the insights, twice the value

Brady McFadden - Senior Vice President, Client Services

All successful companies are customer-obsessed. They know their customers and work hard to serve the needs they have today and those of tomorrow. The best companies have the humility to know that customers choose what products they buy or how to spend their time. They also know that customer loyalty is connected to customer satisfaction. Have I told you anything you haven’t heard before? Not yet. But I’m getting to my point, and it’s some of the best advice I have for business-to-business (B2B) companies.

Read Article »

Email Marketing Best Practices #3

Aaron Smith - Director of Digital Strategy

We’ve reviewed best practices for approaching your audience and creative specific to email marketing (if you haven’t read them yet, I would 11/10 recommend). However, email marketing is only as successful as its foundation—the technical requirements behind the campaign.

Read Article »

Email Marketing Best Practices #2

Aaron Smith – Director of Digital Strategy

social media and passed by something that caught your eye? No, of course not. Because the creative was written and designed to get your attention. And it worked. When a brand’s creative doesn’t connect with its target audiences, it results in unrealized ROI.

Read Article »

Email Marketing Best Practices #1

Aaron Smith – Director of Digital Strategy

Digital marketing is comprised of many different tactics, offering a great advantage to your marketing strategy to keep your brand relevant, fresh, and directly in your audiences’ face. A great way to stay at the forefront of consumers’ minds is email marketing. But in the last decade, email marketing has saturated so many inboxes that creating an effective campaign that cuts through the clutter is increasingly challenging.

Read Article »

Data and the customer journey

Aaron Smith - Director of Digital Strategy

Your customers have multiple touchpoints with your brand. Knowing where those points of contact are and if your customers are having a positive experience are critical to growing a successful business. Every touchpoint creates some form of data and knowing how to collect and aggregate that data is vital to evolving and optimizing the customer journey.

Read Article »

B2B Instagram Marketing

Amy Klein - Senior Manager, Social Media

Thinking about creating an Instagram for your business? Before you start posting, make sure you’re set up for success. Read our latest blog to learn how.

Read Article »

Let’s burn the old playbook, together.

Work with FARM
Join our team
Commonsense nuggets of marketing wisdom

If you only get one marketing email

If you only get one

marketing email

newsletter, why not make it two?

newsletter, why not

make it two?

Fresh Perspective is our bi-weekly attempt to share unsnooty tips to give your marketing more muscle.

Thanks for joining.

Name(Required)
Content Type (All)
Opt In (Privacy Policy)(Required)
Facebook-f Linkedin-in Instagram Vimeo Store

What We Do

Expertise

Agency

Connect

Facebook-f Linkedin-in Instagram Vimeo Store
Work with us

This website stores cookies on your computer.

These cookies are used to collect information about how you interact with our website and allow us to remember you.  We use this information in order to improve and customize your browsing experience and for analytics and metrics about our visitors both on this website and other media.  To find out more about the cookies we use see our privacy policy.

I Accept