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FARM Acquires Focused Marketing Associates, Rebrands to Pathfinder

Longtime partners formally join forces to expand offerings

(Buffalo, N.Y.) – Focused Marketing Associates (FMA), a more than 20-year-old Western New York-based strategic market research and business intelligence company, has been acquired by FARM, one of Western New York’s leading marketing agencies. In conjunction with the acquisition, FMA has evolved its brand, adopting the new name, Pathfinder.


FARM’s decision to acquire Pathfinder is an extension of the agency’s continued growth, having expanded its areas of expertise, particularly in research and business strategy. The two companies have been longtime partners and will now share ownership and resources.

“We’ve been working with the talented team at Pathfinder for more than six years, growing our clients’ businesses together,” said Larry Robb, Owner of FARM and Co-Owner of Pathfinder. “At FARM, our approach to marketing is based on the knowledge and insights we gather from research, so making our partnership official was a natural progression for our business.”

Pathfinder adds a new dimension to how FARM can help its clients’ drive business performance, either in conjunction with the agency’s strategic marketing support or independently providing the clarity necessary to make informed business decisions.

Pathfinder specializes in market research, business intelligence and business strategy for all facets of clients business including—operations, product development, sales, and marketing—by guiding business forward through:

  • Market research
  • Business intelligence
  • Data analytics
  • Actionable insights
  • Strategic planning

“Our combined decades of experience have proven that smart business decisions are not based on vision alone. They are informed by revealing insights and actionable intelligence, so we can help our clients move their businesses forward with clarity, confidence, and precision,” said Steve Czajkowski, Former Owner of FMA and Vice President, Market and Business Intelligence. “At Pathfinder, we’re not consultants who hand our clients a report and leave them to figure it out. We illuminate what matters most, and then provide clear and accurate direction that enables our clients to engage their audience, surpass the competition, and thrive in their markets.”

The Pathfinder Team includes:

Former FMA Associates:

  • Steve Czajkowski, Vice President, Market and Business Intelligence
  • Beth Czajkowski, Vice President, Business Intelligence
  • Richard W. Spears, Senior Research Director, Market Intelligence

Current FARM team members who will share dual roles at the sibling companies:

  • Ashley Lewis, Owner/CEO at Pathfinder and Account Supervisor, New Business at FARM
  • Larry Robb, Owner at Pathfinder and Owner/CEO at FARM
  • Bryan LeFauve, President at Pathfinder and COO at FARM
  • Jeff Schaefer, Vice President, Strategy at Pathfinder and Vice President, Integrated Marketing at FARM

Pathfinder will continue to occupy FMA’s office space and focus group facility at 3095 Southwestern Blvd. in Orchard Park.

FARM counts TOPS Friendly Markets, New Era, the Buffalo Bisons, Holiday Valley, Roswell Park Cancer Institute, Northtown Automotive Companies, Caplugs/Tristar, Pfannenberg, Hyatt Regency Buffalo, UBMD Pediatrics, People Inc., Fowler’s Chocolates, Child & Family Services, Colton RV, and MASH Urgent Care among its clients in Western New York; in addition to a regional and national client roster including: SunTrust Bank, Cox Automotive Companies: vAuto, Xtime, and Dealertrack, and American Benefits Consulting.

Pathfinder’s current and former client roster includes Delaware North Companies, Summer Infant, Inc., Crossfuze (formerly Inergex), Mentholatum, Curbell Plastics, Caplugs, Greenwood Group/Galderma, and Sandhill Investment Management.

About FARM

FARM is an award-winning, Idea Cultivation Agency that has been providing strategic marketing solutions for nearly 30 years. Utilizing its expertise and technology, FARM translates ideas and insights into strategic planning, compelling creative, flawless execution, and measurable results for national and regional clients. Located in Depew, N.Y., FARM counts research, branding, direct marketing, digital strategy, public relations, content marketing, and media planning among its core competencies. FARM is a member of ICOM, a partnership of independently owned communications agencies around the globe. Visit growwithfarm.com for more information, and find the agency on Facebook, Twitter, and LinkedIn.

About Pathfinder

Formerly Focused Marketing Associates, Pathfinder has spent more than 20 years helping business leaders across the United States make better-informed and more profitable decisions through market research, business intelligence, and strategic planning. Located in Orchard Park, N.Y., Pathfinder is a women-owned business and sibling company of FARM, one of Western New York’s leading marketing agencies. Visit Pathfinderinsights.com for more information, and follow Pathfinder on LinkedIn.

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