FARM Gets in the Ring with the Best and Brightest at the ADDYs

Just days before the “Blizzard of 2017,” our local advertising community engaged in a completely different kind of smackdown—in the form of the Western New York The American Advertising Awards.

This event, organized annually by the local chapter of the American Advertising Federation, occurred inside of Buffalo RiverWorks—where we gathered to celebrate the stunning work and extraordinary talent in our industry. And, to add some muscle to what is always an exciting event, “professional wrestling” served as this year’s theme, and the main stage looked like a wrestling ring. (Kudos to Crowley Webb and Associates for this year’s creative.)

In addition to submitting our most notable work from the past year, FARM contributed a fun Celebrity Death Match-style Claymation video to the opening presentation.

Entries for consideration are based on specific criteria, and are judged by industry professionals from outside the area to ensure an impartial review process.

One of our Cultivators, Art Director April Brown, serves on the AAF board and thought the evening was a tremendous success:

“The American Advertising Awards are my favorite example of the work that AAF Buffalo does. It’s an honor to be a part of the production of the Western New York show. It celebrates the work we do every day, and it also brings people together from all across the WNY advertising industry to do so.”

A good party always makes us happy, especially one that celebrates the passion we have for our work. But as the icing on the cake, FARM was proud to take home 8 ADDY awards. Woooooooo!

Greg Bauch

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