Happily Addy After: A Look Back on the 2016 Western New York American Advertising Awards


On Friday, March 4th, we gathered to celebrate. More than 430 members of the Western New York (WNY) advertising community came together at Statler City to celebrate all of the amazing work created in 2015.

It was a day that many of us here at FARM had looked forward to for months. Not only because of the two-hour open bar, but also because we were the agency that planned this year’s show. We’re experts in throwing a good party. In fact, we do it all the time for our clients, employees, and prospects. But planning the American Advertising Awards was really a horse of a different color. This wasn’t just any party; this was a party for the entire WNY advertising community. The pressure was on, but we took it in stride.

Clinging to our passion and commitment through all of the ups and downs, we worked, and worked … and worked some more. For seven months I don’t think we ever stopped working. We created a theme based on a positive spin of being “Married to Your Work,” and brought the event to life using this identity. We wanted every aspect of this year’s show to feel like an authentic wedding. From a wedding singer with a live band to a photo booth and seating chart, the wedding theme came to life.

Here are some of the elements that tied the night together:

Poster Creative

Snapchat Geo Tag Creative
Addys_12 Addys_1

Awards Show Intro Video

It’s true what they say about hard work paying off. We couldn’t be more proud of how the night unfolded—and all of the great work that was submitted by the agencies. Congratulations to all of the winners!

April Brown
Art Director

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