What to Expect at the IMCA 2019 Insurance Marketing Conference

Insurance marketers will love our step-by-step guide for lead generation and nurturing at the IMCA 2019 Annual Conference.

Each year, the Insurance Marketing & Communications Association (IMCA) hosts a conference and showcase gala. This year, FARM will be sponsoring, exhibiting, and speaking at the event. Our VP of Client Services, Jill Fecher, will be giving a presentation for “How to Support Your Sales Team with a Strategic Lead Development and Nurturing Program,” including a step-by-step guide for creating your own program, tips for making it a success, pitfalls to avoid, and case studies of successful lead-nurturing programs.


Register for the conference to meet Jill and the rest of our new business development team in Minneapolis, MN, from June 23–25, 2019.

Can’t make it to the show? Send an email to Jill Fecher to hear our ideas for your next insurance marketing campaign.

About Jill

Jill FecherJill has spent 15 years at FARM helping our financial services and insurance clients grow using FARM’s expertise and technology to gather information and translate insights into strategic planning, compelling creative, flawless execution, and measurable results for clients.

While Jill’s expertise is concentrated in financial services and insurance, she works with teams across the agency. She provides strategic direction of clients’ marketing campaigns and introduces new ways businesses can better engage their audience.

Jill has lent her expertise as a speaker at various conferences and workshops, including the Professional Insurance Marketing Association, the Direct Marketing Association, Utility Communicator’s International, and ICOM.

A graduate of St. Bonaventure University, she enthusiastically dedicates her time to serve on the Professional Insurance Marketing Association Board of Directors, the American Cancer Society Board of Advisors for Western New York, and her local Board of Education.

About FARM’s Insurance Expertise

FARM is an idea cultivation agency dedicated to our clients’ growth. We are one of the largest strategic marketing communications agencies in Western New York. With over 25 years of experience executing successful insurance marketing campaigns, we know we can cultivate growth for your business.

Our agency is experienced in B2B and B2C advertising, offering an extensive portfolio of services including branding, strategy, direct marketing, digital advertising, and more.

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