FARM leverages video marketing to support B2B automotive industry leaders at NADA.
Each year, FARM attends the National Automobile Dealers Association (NADA) Convention & Expo to support our clients and expand upon our industry expertise. For NADA 2019, we once again had the opportunity to assist our long-standing client, Cox Automotive, in creating a strategy to drive booth traffic and lead generation. With video marketing gaining particular traction in the automotive industry, we developed a plan that incorporated an engaging video element.
FARM’s Chief Operating Officer, Bryan LeFauve, says, “Our attendance at NADA is always two-fold. First, we are there to support our clients, like Cox Automotive, with everything from driving traffic to their booths to helping them develop messaging to promote their presence at the show. Secondly, we continue to educate ourselves about industry trends and dealer needs so we can provide insight to all of our automotive clients.”
For Cox Automotive, the show was a huge success. FARM designed booths for the vAuto, Stockwave, and HomeNet Automotive brands, created email communications to drive interest in product demonstrations, wrote biographies for key personnel, and produced a promotional video for their speaking session. With FARM’s pre- and post-show support, Cox Automotive enjoyed ample engagement. Through all product sales at the event, the vAuto and HomeNet brands collectively beat their plan number, finishing at 116% above goal.
Our video production specialist, Jeff Maciejewski, was also in attendance this year. Hear from him on how we supported the various Cox Automotive brands throughout the show: “We helped them quickly get their message out on the web in real time. The big push for them was to keep people engaged while they were at the show, encouraging people to come to their booth.”
In addition to tradeshow support, FARM has also produced an array of videos for vAuto—spanning from internal communications to customer testimonials for ConquestTM, vAuto’s new car inventory management software.
Looking ahead, NADA 2020 is set to take place February 14–17 in Las Vegas, NV.
Are you attending NADA 2020 and looking to reach dealerships with your product or service? Let’s talk. 716.989.3200 | Send an email to Jill Fecher.