AMERICANS BENEFITS CONSULTING: GRAPHICS PACKAGING INTERNATIONAL SPECIAL ENROLLMENT

After acquiring a new company, Graphics Packaging International held an open enrollment period to offer benefits to its new employees. To increase awareness and drive participation, FARM updated previous communication materials to create a greater impact and engagement through streamlined information, more relevant imagery, and stronger calls to action. The resulting package conveyed a modern and holistic view of the numerous perks offered to new employees, which helped to promote a smooth and positive transition to the parent organization.