As companies evolve, it’s important that their marketing communications accurately reflect advances in brand identity, tone, and content. Successful digital marketing strategies require ongoing website upkeep to maintain organic search relevance, deliver a high-quality user experience, and keep pace with ever-changing digital strategy requirements.
Lake Shore Savings, a community bank serving Western New York, partnered with FARM to enhance their website’s user experience with a more intuitive navigation structure and a more visually appealing way to display content.
Our agency aimed to create a user-friendly website with messaging and content that aligned with Lake Shore Savings’ brand. We also needed to educate and train their staff on the new website’s functionality.
Our challenge was to transform a dated web design into a modern hub for Lake Shore Savings’ customers, which required updating the content management system and optimizing the content to increase traffic and align with the bank’s high brand standards.
What we did:
-Held an initial “discovery session” with Lake Shore Savings’ stakeholders to identify their primary goals for the new website.
-Completed a website audit and SWOT analysis to provide Lake Shore Savings with a strategic view of the strengths, weaknesses, opportunities, and threats of the current site.
-Upgraded the site with a new design, revised content, and an improved flow of information to drive visitor traffic and action.
-Made certain that the staff was comfortable with the new functionality for day-to-day use.
What happened next:
As a result of FARM’s analysis, Lake Shore Savings gained a company-wide perspective of best practices, recommended enhancements, and potential improvements to provide better information and user experience to visitors.
The new website showcases the bank’s offerings in a way that aligns with their reputation of having served the Western New York community for more than 127 years. Compared to the former site, it was a “night and day” transformation that thrilled the bank and their customers.
Lake Shore Savings chooses to collaborate with FARM because of our team’s extensive knowledge and expertise in retail bank marketing. With more than 30 years of experience in financial services marketing, FARM is more than ready to position your brand for success.
Contact us today to discover the next step in your digital marketing strategy.
Call 716-989-3200 or Send an email to Jill Fecher