RECAP: IMCA 2019 Annual Conference and Showcase

Learn about how FARM “made the connection” at IMCA 2019 by crowdsourcing common consumer misconceptions about buying insurance.


Our new business team visited Minneapolis, MN, this past June to speak and exhibit at the 2019 Annual Conference and Showcase of the Insurance Marketing & Communications Association (IMCA).

IMCA is the oldest insurance marketing trade association in North America.

The annual conference and showcase aim to keep members abreast of industry marketing and corporate communications challenges, trends, and opportunities for business growth.

We exhibited at the conference, making valuable connections with IMCA members and crowdsourcing common misconceptions that consumers have about buying insurance.


The theme of “Insurance is Boring” sparked some great conversations around the challenges that insurance marketers face.

Jill Fecher, our vice president of client services, spoke in an interactive breakout session about how companies can support their sales teams with a strategic lead development and nurturing program.

Jill used the misconceptions shared with us to illustrate how to leverage consumer perceptions and content marketing, and nurture leads to conversion.


About Jill

Jill FecherJill has spent 15 years at FARM helping our financial services and insurance clients grow using FARM’s expertise and technology to gather information and translate insights into strategic planning, compelling creative, flawless execution, and measurable results for clients.

While Jill’s expertise is concentrated in financial services and insurance, she works with teams across the agency. She provides strategic direction of clients’ marketing campaigns and introduces new ways businesses can better engage their audience.

Jill has lent her expertise as a speaker at various conferences and workshops, including the Professional Insurance Marketing Association, the Direct Marketing Association, Utility Communicator’s International, and ICOM.

A graduate of St. Bonaventure University, she enthusiastically dedicates her time to serve on the Professional Insurance Marketing Association Board of Directors, the American Cancer Society Board of Advisors for Western New York, and her local Board of Education.


Are you interested in optimizing your lead development and nurturing strategy to reach your marketing goals? Send an email to Jill Fecher to start a conversation.

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