Our art and copy came to life within an accordion-style square brochure that was elegantly nested within the award package. The piece was produced on soft touch paper stock with subtle spot gloss treatments applied to the black-on-black type treatments throughout, adding to the high-end feel of the brochure.
We applied the New Era 100th anniversary branding style and historical images and artifacts to compose a linear glimpse of how the company has grown and evolved over time. The type treatments and graphics give the timeline a modern look, while the images displayed above each decade anchor the piece to the company’s rich history.
