How do you make a bank sound like a real person and not an institution? How do you make a bank radiate warmth and wisdom without trying too hard to be relatable? How do you make a bank sound … well, un-bank-like?

Because when that bank’s approach to service is centered on genuine caring for customers’ financial—and personal—well-being, the voice comes naturally.

Truist Spotlight

For more than 30 years, serving SunTrust and Truist has been a privilege for all of us at FARM. We think it shines through some of the highlights we’re sharing. And we know you will too.

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