Facebook is aiming to shift their focus from “relevant content” to “meaningful social interactions”.
We’re often bombarded with warnings about the dangers of too much screen time, or the dreaded social media “addiction.” Researchers are even going so far as to say that too much time on your phone could result in mental health issues. But, what if this time scrolling through your News Feed could be more worthwhile? Mark Zuckerberg, co-founder of the world’s largest social media network, looks to answer this dilemma.
“One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent.” said Zuckerberg. To underscore the point, he recently took to the platform to talk to users, promising to make their News Feed experience a more “meaningful one.”
What does this mean exactly? With more than two billion monthly users, the change to the News Feed is slated to drastically affect engagement levels in the coming months. Some notable takeaways:
Friends and Family Will Get Priority.
Less content from brand pages and businesses and more personal content. In short, you’ll see more faces, less logos while you’re scrolling.
Video may no longer reign supreme on the platform. Facebook seeks to reduce the passive scrolling we’ve all become a little too familiar with. Instead, the News Feed will favor lengthy posts and content that are designed to receive high levels of thoughtful engagement.
Advertising “Should” Remain the Same.
Facebook’s VP of product management claimed advertising on the platform (one of the strongest ways for brands to connect with their audience today) would remain “unaffected.” While most marketers seem skeptical, it is thought organic posts will feel most of the difference.
Although with these changes comes a lot of uncertainty for the future, Zuckerberg stated it would benefit users (including businesses) in the long run. Stay tuned for more of our thoughts on this topic—and other relevant industry news—by checking out the rest of our blog.