When you’ve got a clear advantage over your competitors, you want to shout it from the rooftops. Or in Tops Markets’ case, from the butchers’ counter.
Among Tops’ distinctions from other grocers, they have trained butchers in their stores cutting fresh meat daily. So, heading into summer grilling season, we felt the best way to deliver this message was from the butchers themselves, in their own words.
Since Tops already had a meeting planned for their meat department, we used the day to interview butchers between their sessions. From testimonies about quality to custom cuts to giving friendly advice, we captured enough footage to create a library of engaging videos and other content Tops could use to highlight their unique expertise.
