Privacy Policy

Effective as of

May 10, 2022

Thank you for choosing to be part of our community at FARM, LLC, doing business as FARM (“FARM,” “we,” “us,” “our,” or “Company”).  We have created this Privacy Policy to apply to all users of this website (, mobile website, and all digital assets contained or offered therein (collectively, our “Website”).  The purpose of this Privacy Policy is to explain what information we collect, how we use it, and what rights you have in relation to it.  

If you have any questions or concerns about this Privacy Policy or our practices regarding your information, please contact us at
This Privacy Policy describes how we might use your information if you:
  • Visit our website at
  • Engage with us in other related ways ― including any sales, marketing, or events
In this Privacy Policy, if we refer to:
  • Website,” we are referring to any website of ours that references or links to this Privacy Policy
  • Services,” we are referring to our Website, and other related services, including any sales, marketing, or events.  This Privacy Policy is integrated into our Terms & Conditions of Use (“Terms & Conditions”). 


By using the Website and providing us with your Information (defined below), you agree to the practices described in this Privacy Policy and to the updates to these policies posted here from time to time. 


We may collect the following types of Information about you which are described in more detail below: (A) Information you provide to us, (B) Information we may automatically collect and (C) Information we may collect from third parties.  The Information listed in (A), (B), and (C), as detailed below, and hereinafter referred to as “Information.” 

A. Information You Disclose to Us

In Short: We collect Information that you provide to us.

We collect Information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and services, when you participate in activities on the Website, or otherwise when you Contact Us.
The personal information that we collect depends on the context of your interactions with us and the Website, the choices you make, and the products and features you use. The personal information we collect may include the following:
  • names; 
  • phone numbers; 
  • email addresses; 
  • mailing addresses; 
  • job titles; 
  • contact preferences; 
  • contact or authentication data; and
  • additional Information as otherwise described to you at the point of collection or pursuant to your consent.

All Information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such Information that would impact our ability to provide you with our products or services.

B. Information Automatically Collected
In Short: Some Information — such as your Internet Protocol (“IP”) address and/or browser and device characteristics — is collected automatically when you visit our Website.

We automatically collect certain Information when you visit, use, or navigate the Website.  This Information does not reveal your specific identity (like your name or contact information) but may include device and usage Information such as:

  • your IP address;
  • browser and device characteristics;
  • operating system;
  • language preferences;
  • referring URLs;
  • device name;
  • country;
  • location;
  • Information about how and when you use our Website; and
  • other technical Information.

This Information is primarily needed to maintain the security and operation of our Website, and for the Company’s internal analytics and reporting purposes.

C. Cookies and Other Technologies

We may also collect Information through cookies and similar tracking technologies.  Third-party service providers, advertisers, and/or partners may also view, edit, or set their own cookies or place web beacons to collect similar or identical Information.  The use of these technologies by such third parties is subject to their own privacy policies and is not covered by this Privacy Policy, except as required by law.  The Information we collect includes:

  1. Cookies (or browser cookies). A Cookie is a small file placed on the hard drive of your computer.  Most web browsers automatically accept C  You may refuse to accept browser Cookies by activating the appropriate setting on your browser.  However, if you select this setting, you may be unable to access certain parts of our Website.  Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue Cookies when you direct your browser to our Website.
  2. Flash Cookies.  We may use local shared objects, also known as Flash Cookies, to store your preferences such as volume control or display content based upon what you view on our Website to personalize your visit.  Third parties, with whom we partner to provide certain features or to display advertising based upon your browsing activity, use Flash Cookies to collect and store information.  Flash Cookies are different from browser cookies because of the amount of, type of, and how data is stored.  Cookie management tools provided by your browser will not remove Flash cookies.
  3. Web Beacons. Pages of our Website may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages and for other related website statistics (for example, recording the popularity of certain Website content and verifying system and server integrity). we also use these technical methods to analyze the traffic patterns, such as the frequency with which our users visit various parts of the Services.  These technical methods may involve the transmission of Information either directly to us or to a third party authorized by us to collect Information on our behalf.  Our Services use retargeting pixels from Google, Facebook, and other ad networks.  We also use web beacons in HTML emails that we send to determine whether the recipients have opened those emails and/or clicked on links in those emails.
  4. Analytics. Analytics are tools we may use, such as Google Analytics, to help provide us with Information about traffic to our Website and use of our Website, which Google may share with other services and websites who use the collected data to contextualize and personalize the ads of its own advertising network.  You can opt-out of having your activity on the Website made available to Google Analytics by installing the Google Analytics opt-out browser add-on ( for your web browser.
  5. Mobile Application Technologies. If you access Our Website through a mobile device, we may automatically collect Information about your device, your phone number, and your physical location.  You may opt-out of tracking and receiving tailored advertisements on your mobile device by some mobile advertising companies and other similar entities by downloading the App Choices app at
  6. Opting Out of Direct Marketing. We, or third-party service providers with whom we collaborate or contract with to perform services on our behalf, may deploy cookies and may use your Information to text, email, or contact or share with you Information that we believe may be useful to you, such as Information about products or services provided by or through us through permissible targeted advertisements or related to our Website.  You affirmatively consent to receive these communications.  To help exercise choices regarding the marketing information you receive, you may also review the following links:
  7. Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage no uniform technology standard for recognizing and implementing DNT signals has been finalized.  As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online.  If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Policy.

D. Information We May Receive from Third Parties

We may collect additional Information about you from third-party websites, social media platforms, such as but not limited to, Facebook, Twitter, or Instagram (“Social Media Platforms”), and/or sources providing publicly available Information (e.g., from the U.S. postal service) to help us provide services to you, help prevent fraud, and for marketing and advertising purposes.

This Privacy Policy only applies to Information collected by our Website.  We are not responsible for the privacy and security practices of those other websites or Social Media Platforms or the Information they may collect (which may include IP address).  You should contact such third parties directly to determine their respective privacy policies.  Links to any other websites or content do not constitute or imply an endorsement or recommendation by us of the linked website, Social Media Platform, and/or content.

In Short: We process your Information for purposes to provide our services, work with our business partners, and fulfill legal obligations.

We use your Information collected via our Website for a variety of business purposes described below.  We process your Information to provide better services to you, to work with our partners to improve our services and market our services, and to meet legal obligations.

We use the information we collect or receive:

  • To send administrative information to you. We may use your Information to send you product, services, and new feature Information and/or Information about changes to our terms, conditions, and policies.
  • To protect our Website. We may use your information as part of our efforts to keep our Website safe and secure (for example, for fraud monitoring and prevention).
  • To enforce our terms, conditions and policies for business purposes, to comply with legal and regulatory requirements or in connection with our contract.
  • To respond to legal requests and prevent harm. If we receive a subpoena or other legal request, we may need to inspect the data we hold to determine how to respond.
  • To send you marketing and promotional communications. We and/or our third-party marketing partners may use the Information you send to us for our marketing purposes if this is in accordance with your marketing preferences.  For example, when expressing an interest in obtaining Information about us or our Website, subscribing to marketing or otherwise contacting us, we will collect Information from you.  You can opt-out of our marketing emails at any time.

  • Deliver targeted advertising to you. We may use your Information to develop and display personalized content and advertising (and work with third parties who do so) tailored to your interests and/or location and to measure its effectiveness.
In Short:  We only share Information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations.

Third-Party Service Providers.  We may share your Information with third-party service providers that perform certain business functions or services on our behalf (such as process your transactions, manage our databases, maintain your account, perform analyses, provide customer service, or send communications for us).  These companies are authorized to use your Information only as necessary to provide these services to us.

Information Shared with our Subsidiaries and Affiliates.  We may share your Information with our subsidiaries and affiliates.  If you do not want us to share your Information with our subsidiaries and affiliates, please email us at

Business Transfers.  We may share or transfer your Information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

Disclosure of Information for Legal and Administrative Reasons.  We may disclose your Information without notice: (i) when required to by law or to comply with a court order, subpoena, search warrant, or other legal process; (ii) to cooperate or undertake an internal or external investigation or audit; (iii) to comply with legal, regulatory, or administrative requirements of governmental authorities (including, without limitation, requests from the governmental agency authorities to view your Information); (iv) to protect and defend the rights, property, or safety of us, and any of our officers, directors, employees, attorneys, agents, contractors, and partners, and the Website users; (v) to enforce or apply our Terms & Conditions; and (vi) to verify the identity of the user of our Website.

Aggregate and Deidentified Data.  We may share general and aggregated Information or publish Information based on aggregated data.  However, we will only do so in a way that your personal identity is protected.

With Your Consent.  We may share Information consistent with this Privacy Policy with your consent.

In Short:  We keep your Information for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless otherwise required by law.
We will only keep your Information for as long as it is necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
In accordance with our routine record keeping, we may delete certain records that contain Information you have submitted to us.  We are under no obligation to store such Information indefinitely and disclaim any liability arising out of, or related to, the destruction of such Information.
In Short:  We aim to protect your Information through a system of organizational and technical security measures.

We use commercially reasonable measures to secure our Website.  However, despite our safeguards and efforts to secure your Information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security, and improperly collect, access, steal, or modify your Information.  

Although we will do our best to protect your Information, the transmission of Information to and from our Website is at your own risk.  We are not responsible for the circumvention of any privacy settings or security features.  You agree that we will not have any liability for misuse, access, acquisition, deletion, or disclosure of your Information.

If you believe that your Information has been accessed or acquired by an unauthorized person, you shall promptly Contact Us so that necessary measures can quickly be taken.

In Short: You may have certain data subject rights to access, delete, or correct your Information.  Please Contact Us for more information.

To the extent state laws provide users with certain data subject rights, those rights may be honored by us following proper authentication and verification.  Please Contact Us for more information.

Email.   By using our Website, you agree that we may contact you by email as set forth herein.  If you do not want to receive marketing and promotional emails from us, you may click on the “unsubscribe” link in the email to unsubscribe and opt-out of marketing email communications or How to Contact Us.
Mobile Push Notifications.  By using our Website, you agree that we may contact you by calling or sending messages to your phone. You can use the settings on your mobile device to enable or turn off mobile push notifications from us or How to Contact Us.
Text Messages.  By using our Website, you agree to be reached by text message.  If you no longer want to receive text messages from us, reply STOP (or as otherwise instructed) in the text message or How Contact Us.
Location Choices.   You can change the privacy settings of your device at any time to turn off the sharing of location information with our Website.  If you choose to turn off location services, this could affect certain features or services of our Website.  If you have specific questions about the privacy settings of your device, we suggest you contact the manufacturer of your device or your mobile service provider for help. 
In Short:  We do not knowingly collect data from or market to children under eighteen (18) years of age.

The Website is intended only for users over the age of eighteen (18).  If we become aware that a user is under thirteen (13) (or a higher age threshold where applicable) and has provided us with Information, we will take steps to comply with any applicable legal requirement to remove such Information.  Contact us if you believe that we have mistakenly or unintentionally collected Information from a child under the age of thirteen (13).  

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.
We may update this Privacy Policy from time to time.  The updated version will be indicated by an updated “Revised” date and the updated version will be effective as soon as it is accessible.  If we make material changes to this Privacy Policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification.  We encourage you to review this Privacy Policy frequently to be informed of how we are protecting your Information.

If you have questions or comments about this Privacy Policy or any of your possible rights related to your Information, you may email us at or by post to:

4493 Walden Ave.
Lancaster, NY 14086
United States