No time for pleasantries today. I’ll tell you why in a second. But for now …
If you want to know every step of your prospect’s buying journey, simply have your current customers describe it to you.
Among the most important questions you should ask are:
“Why did you buy our product now?”
and …
“What almost prevented you from buying our product?”
Now, I know what you must be thinking …
Why did I pay off my subject line so quickly? How come I didn’t waltz you around the room with an adorable personal story first?
Two reasons.
One, because after going nearly 1,200 words deep in my last nugget, I thought you’d appreciate something better enjoyed with a caviar spoon.
Also, because I wanted to share this podcast on “How to get more buyers” before getting too far down the screen.
If you’re a Fresh Perspective devotee, you may have noticed I’ve been banging on about the importance of customer interviews lately. I did it in Nugget 42. And because nobody booed me off the stage, again in Nugget 43.
But conducting interviews can make you nervous—especially if it’s your first time.
So, if you still need some encouragement, marketing strategists Katelyn Bourgoin and Josh Spector give you a complete, “done for you” blueprint of the right questions to ask. (Along with why you’ll gain insights that go waaaaay deeper than surface-level needs.)
If knowing exactly how to attract your ideal customers is worth an hour of your time, tune in and you’ll hear …
• The most important thing to learn when interviewing your customers
• The difference between understanding buyers and understanding why they bought a product
• How to combine customer research with customer conversations you already have
• Three assumptions marketers make that are usually WRONG
• PLUS, the best news you’ll ever hear if you’re a perfectionist
Again, you can listen right here (with additional links to wherever you enjoy your podcasts).
Now, let’s shut this down before dark like I promised.
As always, if you have questions on this or any other marketing topic, hit REPLY and ask me anything. If not …
Here’s a song to play you out >>>
See you next time. — Matt
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