It might seem counterintuitive to own up to your flaws in your marketing. But here’s why it’s one of the boldest and most admirable moves a company can make …
UTM tracking is a cornerstone in digital marketing, with its simplicity hiding its true potential. Beyond parameters, UTMs offer better campaign insights to improve your work and turn data into actionable insights.
The 2024 eclipse sparked people all over the US to travel to the path of totality and then google why their eyes hurt. What else did we search? From eclipse glasses to Twilight Eclipse, the internet had a field day.
One of the highlights of a marketing agency’s calendar is attending the American Advertising Awards, hosted by AAF Buffalo. It’s a night to celebrate the incredible advertising work that comes out of the Buffalo area, with awards for print, online, film, integrated campaigns, and more. This year, we walked away
As tempting as it may be to lead with your product or service, you have to win your audience over with empathy first. Answering these questions will ensure that the balance between doubt and believability will be in your favor.
Quality web form design is crucial for efficient data management in marketing. Clean data leads to accurate targeting, increased engagement, and customer trust. It also provides insights into consumer behavior, enabling real-time strategy adjustments. Creating web forms compatible with CRM systems is essential for transforming disorganized data into valuable information
All your historical data in Universal Analytics is going away in July 2024. These three tips will help you manage the transition and keep the data you need for future reporting.
AI may be reshaping the way some people work. But here are three examples that prove real, live copywriters will always be superior to their chatbot rivals.
Want to save money on postage and enhance your customers’ mailing experience? Here’s an overview of the six USPS promotions for 2024 with reasons why the more mail you send, the more money you can save on direct mail campaigns.
Your prospect doesn’t care enough about your product to just grab ‘n’ go. They want to know how your product can benefit them before they commit. The easiest way to do that is by structuring your pitch in this proven framework.
What’s the one thing you can use to make your copy infinitely better? Your voice. See how reading your copy out loud can help you make your words sing off the page.
Gone are the Mad Men days of massive budgets with limited accountability. Clients expect a measurable return on their marketing investment. See how a thoughtful and calculated approach to account strategy can influence strategic media planning and set your agency media team up for success.
Do you know the conversation going on in your customer’s head? If so, “pathological empathy” will open the doors to forging stronger connections with your audience.
Learn the art of scaling marketing operations to amplify reach and revenue without a budget hike. Optimize your marketing machine for efficiency and impact with strategic components and integrated tech. Explore the key steps to adapt, refine, and drive sustained growth.
Your origin story is arguably the most ownable aspect of your brand. It’s a singular experience spoken from a singular voice. If you haven’t explored the tale of how you came to be, here are some tips to help you get your first draft down.
Direct mail is a great tool when used in conjunction with other marketing campaigns. It can be used to deliver a message, develop a brand, generate short-term return, or gather important customer and prospect information.
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