Storytelling is a proven way for you to forge a connection with your audience. So, why do some marketers insist on letting their benefits do the talking instead?
One final step remains before the migration to GA4 is complete: handling your Universal Analytics historical data. Knowing it’s leaving at the end of 2023, you need to decide what you need to keep and how you’re going to store it before it’s gone.
Every great story has tension—including your brand’s. See how picking a fight with an opposing force uses the power of contrast to convey your product’s superiority.
You wouldn’t expect a salesperson to cut his pitch short to beat the traffic home. But so many marketers favor brevity over doing a complete selling job. Here are the steps you need to take before putting your offer on the table.
The Von Restorff Effect (also known as the “isolation effect”) is the human tendency to notice and recall things that stand out. And if you’re not using it in your marketing, you risk blending in with everything surrounding your message.
Uncover the power of customer journey mapping and understand how it shapes successful strategies. Explore the significance of customer interviews, data automation, and tailoring maps for different segments. Discover the benefits of mapping different stages and personas, fostering loyalty, and gaining a competitive advantage. Get practical tips and a template
Your first sentence’s job is to make someone read the next one. So, why do legions of sales and marketing professionals insist on beginning their emails with this manipulative greeting? (Let’s hope you’re not one of them.)
Just because you’ve identified a viable candidate for your product or service doesn’t mean they’re ready to buy. First, you need to figure out their current mindset and let that drive where you begin the conversation. Let these five stages of audience awareness guide you.
Regain power from digital vendors, their fancy words, and stock imagery with data. Data is the great equalizer if you know how to read the tea leaves. In this article, we’ll explore a few ways you can source and utilize some of the best data out there—your own.
We’re twice as motivated to run from pain than to run toward pleasure. Check out three ways to position your product or service as relief from any pain or loss your prospect is feeling (or trying to avoid).
The more focus you can place—and keep—on your reader, the more likely they’ll do what you ask. Put the focus on yourself, and the more likely they won’t. Here’s how to get the balance right between you and your audience.
Data visualization is a key way to improve performance. But what does it actually entail? Keep reading to learn more about what it is and the benefits it can bring to your team (as well as some ideas for getting started).
Through firsthand experience, I know that an agency-client relationship can be woefully flawed or a whopping success. I have boiled down my experiences, victories, and failures into six tips that can help steer your partnership from good to great, so you can maximize what you get from your agency partners.
The closer you are to your customers, the longer they’ll stick around. Maybe even spread the word. This isn’t about building brand loyalty. It’s about the smaller steps you can take to continually remind your customer that they were right to choose you.
Google Analytics is more engagement-focused, which means how things are measured is changing. Keep reading to learn about the new GA4 metrics and what they mean for you.
Repurposing your content isn’t just convenient—it’s smart marketing. Do it right and you can juice every drop of value from the assets you spent hours, weeks, or even longer building.
Marketing is complex, and it takes serious dedication to be a savvy marketer. Think about anyone you admire in the field. It can be a peer, boss, or industry expert. They all carry the same common trait at the heart of their approach, a growth mindset.
Good writing has a musical quality. And just like you can hear a wonky note in a song, it’s not hard to detect where something may be a little off in your copy. Here are three things to listen for when you review your next draft.
Your audience makes emotional decisions faster than rational ones. That’s why you should always set the hook with feelings. These eight inborn desires can help you connect your product or service to what your customers want at their most primal human level.
Just when you thought you figured out the algorithm on social media platforms like LinkedIn, Instagram, or Twitter, they turn around and make another update. And if you don’t keep up, your posts have less chance to be seen—and engaged with. Here, we share some of the latest changes and
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