Articles

Fresh Perspective

Words by Matt Cascarino

3 Simple ways you can say more with less

When you’re working within the confined space of a landing page or the character limitations of a paid social ad, you need to make every word count. Discover how you can use fewer words to keep your message tight without sacrificing its pulling power.

Branding, Business Strategy, Research

Words by Steve Czajkowski

How to know your customer’s top priorities before they buy

Analyzing the importance of scores relative to one another allows me to prioritize and understand the strength of each priority relative to each other.

Fresh Perspective

Words by Matt Cascarino

Why your best ideas may never see daylight

Are you needlessly killing ideas before they have a chance to mature? See how the creative process really works, how you should approach it, and why it’s kinda like washing a pig.

Fresh Perspective

Words by Matt Cascarino

How trying to sound smart can backfire on you

There’s never a good reason to make your copy feel like an SAT prep test. The simpler the message, the greater the chance your reader will be drawn in, follow along, and do what you ask. Here’s some 90-year-old copy advice that still works to help you connect with your

Branding, Business Strategy

Words by Chelsea N. Cummins

What’s going on with GA4 data retention?

The migration to GA4 poses a question for all marketers: what do we do with our data? Updated data retention policies mean you can’t keep it forever. So, what options do you have left? Fortunately, we have answers.

Branding, Business Strategy

Words by Chelsea N. Cummins

Making the transition to GA4

It’s time to make the transition to GA4, but where should you start? This guide will review the upcoming changes and the steps you need to take as you migrate to your new Google Analytics property.

Fresh Perspective

Words by Matt Cascarino

How to make your audience dread life without you

Have you ever thought about what your customers’ lives would be like without your product or service? Madness, right? Discover how you can create desire for your product or service by having someone imagine their life without it.

Audience Engagement, Branding

Words by Jillian Cascarino

3 Content planning blunders you should avoid

Even the savviest marketers can find content planning overwhelming. There are various content types to choose from and even more ways to share. And how do you know what’s best for your audience? What about performance? How should you determine those goals? Downloads? Shares? Comments? Yes, there’s a lot to

Fresh Perspective

Words by Matt Cascarino

What my father’s drug habit can teach you about persuasion

We’re in the emotions business, you and me. And if you want someone to do something, you need to tap into feelings—not squawk about features. Here are three emotional triggers proven to help you reel in your audience.

Fresh Perspective

Words by Matt Cascarino

The quickest way to murder your reader’s interest

These are the words that stand between you and the only thing your audience cares about—themselves. Even the smartest marketers can unknowingly make this avoidable blunder. Could you be one of them?

Fresh Perspective

Words by Matt Cascarino

You should hear what your customers are saying about you

If you haven’t checked in on your audience’s buying behaviors in a while, you’re missing opportunities to sell them. Keep your communications relevant with these three easy ways to capture authentic voice-of-the-customer data.

Fresh Perspective

Words by Matt Cascarino

3 Words that will strangle your sales

Your sales message should shepherd your prospect through every reason why they should buy your product, while draining every objection along the way. Follow this advice and you’ll fail every time.

Lead Generation, Research

Words by Jillian Cascarino

Propelling past the competition

Grants provide a critical source of funding for utility providers. And with program funding typically allocated to only one utility, our client, PECO, turned to FARM for support.

Audience Engagement, Business Strategy, Research

Words by Brady McFadden

4 Tips for B2B companies

All successful companies are customer-obsessed. They know their customers and work hard to serve the needs they have today and those of tomorrow. The best companies have the humility to know that customers choose what products they buy or how to spend their time. They also know that customer loyalty

Audience Engagement, Business Strategy

Words by Aaron Smith

Email technical requirements

We’ve reviewed best practices for approaching your audience and creative specific to email marketing (if you haven’t read them yet, I would 11/10 recommend). However, email marketing is only as successful as its foundation—the technical requirements behind the campaign.

Audience Engagement

Words by Aaron Smith

Getting the best out of your email design

social media and passed by something that caught your eye? No, of course not. Because the creative was written and designed to get your attention. And it worked. When a brand’s creative doesn’t connect with its target audiences, it results in unrealized ROI.

Audience Engagement, Lead Generation

Words by Aaron Smith

3 Tips for knowing your email audience

Digital marketing is comprised of many different tactics, offering a great advantage to your marketing strategy to keep your brand relevant, fresh, and directly in your audiences’ face. A great way to stay at the forefront of consumers’ minds is email marketing. But in the last decade, email marketing has

Audience Engagement

Words by Aaron Smith

Using data to analyze and optimize the customer journey

Your customers have multiple touchpoints with your brand. Knowing where those points of contact are and if your customers are having a positive experience are critical to growing a successful business. Every touchpoint creates some form of data and knowing how to collect and aggregate that data is vital to

Business Strategy

Words by Aaron Smith

Benefits of data and reporting in modern-day marketing

Data-driven decision-making is key when it comes to marketing. Good data leads to good questions, which ultimately leads to good solutions. Learn more on our blog!

Audience Engagement

Words by Amy Klein

B2B Instagram marketing

Thinking about creating an Instagram for your business? Before you start posting, make sure you’re set up for success. Read our latest blog to learn how.

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