I just bought an online course minutes before the deadline was about to expire for its introductory price. (After that, the price was going up by 50%.)
It wasn’t because I’m a procrastinator. Or that I was late to the party and snagged the deal before the doors slammed shut.
The truth is, I’d known about this offer for weeks. I read all the pre-sale emails and the daily launch emails. I visited the sales page (twice) and even shared it with a colleague with one of those “you gotta check this out!” notes.
Still, I didn’t budge until right before that gleaming horse-drawn carriage of an offer turned back into a pumpkin.
That’s the power URGENCY lords over us. And my spastic episode of last‑second compliance is further proof that …
You will almost always get a massive surge of buyers during the final hours of your promotion.
Think of the emails you get with subject lines that begin with “Final hours,” “Last Call,” or “Ending tonight.”
These companies don’t do it to badger their audience into buying. They do it because it works.
And it can work for you, too.
It doesn’t matter if you’re launching a new product or you want to reignite interest in an existing one.
You can sell anything if you’ve got an irresistible offer and a starving crowd. But even then, you’ll still have a segment of buyers who are sitting on the fence until that inevitable “now or never” moment.
Just like I was.
So, if you want the best chance of converting these holdouts, add this email to the end of your promotional sequence.
It’s a 92-word, proven moneymaker I got from writer and email marketer, Chris Orzechowski. He’s jokingly called himself a “Polish kielbasa salesman who ate too many lead paint chips,” but he knows his stuff.
Blown away by the pulling power of this “last ditch” email, Chris sent it to a few of his friends to test. And they got the same spectacular results.
Now I’m using it …
… And it’s working.
Of course, you’ll need to modify the language to fit your offer. But don’t abandon the simplicity of the email’s structure—including its intentionally non-hype-y subject line.
Again, you can check it out right here. (There’s even a short video where Chris walks you through it.)
By the way, I’d love to hear what you think. So, hit REPLY and let me know.
Here’s a song to play you out >>>
See you next time. — Matt
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