Our Take

Nobody likes to hear people squawk about

marketing. So, we wrote it all down for you.

UTM tracking is a cornerstone in digital marketing, with its simplicity hiding its true potential. Beyond parameters, UTMs offer better campaign insights to improve your work and turn data into actionable insights.
Prevent SaaS customer churn and boost loyalty with these 6 proven strategies. Say goodbye to lost customers and hello to lifelong advocates.
All your historical data in Universal Analytics is going away in July 2024. These three tips will help you manage the transition and keep the data you need for future reporting.
Want to save money on postage and enhance your customers’ mailing experience? Here’s an overview of the six USPS promotions for 2024 with reasons why the more mail you send, the more money you can save on direct mail campaigns.
Gone are the Mad Men days of massive budgets with limited accountability. Clients expect a measurable return on their marketing investment. See how a thoughtful and calculated approach to account strategy can influence strategic media planning and set your agency media team up for success.
Learn the art of scaling marketing operations to amplify reach and revenue without a budget hike. Optimize your marketing machine for efficiency and impact with strategic components and integrated tech. Explore the key steps to adapt, refine, and drive sustained growth.
Direct mail is a great tool when used in conjunction with other marketing campaigns. It can be used to deliver a message, develop a brand, generate short-term return, or gather important customer and prospect information.
One final step remains before the migration to GA4 is complete: handling your Universal Analytics historical data. Knowing it’s leaving at the end of 2023, you need to decide what you need to keep and how you’re going to store it before it’s gone.
Uncover the power of customer journey mapping and understand how it shapes successful strategies. Explore the significance of customer interviews, data automation, and tailoring maps for different segments. Discover the benefits of mapping different stages and personas, fostering loyalty, and gaining a competitive advantage. Get practical tips and a template
Regain power from digital vendors, their fancy words, and stock imagery with data. Data is the great equalizer if you know how to read the tea leaves. In this article, we’ll explore a few ways you can source and utilize some of the best data out there—your own.
Data visualization is a key way to improve performance. But what does it actually entail? Keep reading to learn more about what it is and the benefits it can bring to your team (as well as some ideas for getting started).
Through firsthand experience, I know that an agency-client relationship can be woefully flawed or a whopping success. I have boiled down my experiences, victories, and failures into six tips that can help steer your partnership from good to great, so you can maximize what you get from your agency partners.
Marketing is complex, and it takes serious dedication to be a savvy marketer. Think about anyone you admire in the field. It can be a peer, boss, or industry expert. They all carry the same common trait at the heart of their approach, a growth mindset.
Just when you thought you figured out the algorithm on social media platforms like LinkedIn, Instagram, or Twitter, they turn around and make another update. And if you don’t keep up, your posts have less chance to be seen—and engaged with. Here, we share some of the latest changes and
Analyzing the importance of scores relative to one another allows me to prioritize and understand the strength of each priority relative to each other.
The migration to GA4 poses a question for all marketers: what do we do with our data? Updated data retention policies mean you can’t keep it forever. So, what options do you have left? Fortunately, we have answers.
It’s time to make the transition to GA4, but where should you start? This guide will review the upcoming changes and the steps you need to take as you migrate to your new Google Analytics property.
All successful companies are customer-obsessed. They know their customers and work hard to serve the needs they have today and those of tomorrow. The best companies have the humility to know that customers choose what products they buy or how to spend their time. They also know that customer loyalty
We’ve reviewed best practices for approaching your audience and creative specific to email marketing (if you haven’t read them yet, I would 11/10 recommend). However, email marketing is only as successful as its foundation—the technical requirements behind the campaign.
Data-driven decision-making is key when it comes to marketing. Good data leads to good questions, which ultimately leads to good solutions. Learn more on our blog!
Staying in your comfort zone isn’t always best for your marketing strategy. Neither is jumping into a plan that’s overly ambitious. Sometimes planning your marketing strategy can be like selecting the right wave.
Enduring client-agency relationships have become fewer and farther between. Learn why your relationship with your agency should feel more like a connection, and less like a transaction.
Part two of FARM’s Buzzword Breakdown series. We examine social media data scraping, its pros and cons, and if you should incorporate it into your marketing strategy.
Like many, you may be wondering if your data from 2020 has any value. Learn more about how you can use data to predict shifting consumer behavior in 2021.
Holiday shopping trends look a bit different in 2020. See how our client provided the convenient shopping experience their customers needed this year.
Check out best practices for the shift in shopping behavior from in-store to e-commerce purchasing.
Learn more about why alcohol brands should take the on-premise experience online to maintain customer engagement during the pandemic.
Financial services institutions still need to be marketing to Gen X. Learn more about the opportunities of this overlooked audience and how to reach them.
Marketers are challenged to generate leads from fully virtual events. Learn how to create a comparable experience and engage your prospects in a new way.
Millennials are changing and your marketing strategy for them should be too. Learn how to evolve your financial services marketing so it still resonates.
Understand the value of strategic partnerships during the pandemic.
Learn how the fear of failure can fuel your next idea.
How past experience can help you turn your goals into a future opportunity.
Understand how buyer personas can help your business succeed.
If you’ve ever received an email opening with “Dear [first name]” that got your name wrong, or even worse, didn’t include your name at all, then you know how frustrating it is.
Let us help choose the best video conferencing tools to help your team work from home.
Prepare for the best, and worst, case scenario for back to school during COVID-19.
How can your campaign voice impact your customers and your clients? Check out our blog to find out!
Is direct mail the best choice or a thing of the past? Check out our blog to find out!
Check out some technologies to assist with your customer communication.
Learn how higher education can impact your business and campaigns.
During uncertain times, FARM is here to help.
What is the best way to adapt to the pandemic while keeping not only your business, but your consumers, in mind?
Understand how stability plays an important role in your business.
Check out some best practices for financial marketing during the COVID-19 pandemic.
If you have an automotive dealer as a client, learn how to be there for them during the pandemic.
Business plans must be adaptable and fluid. Here are 5 tips to keep your marketing moving.

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