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Nobody likes to hear people squawk about

marketing. So, we wrote it all down for you.

  • Branding, Business Strategy
  • Words by Chelsea N. Cummins

Improve performance with data visualization

Data visualization is a key way to improve performance. But what does it actually entail? Keep reading to learn more about what it is and the benefits it can bring to your team (as well as some ideas for getting started).
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  • Branding, Business Strategy
  • Words by Brady McFadden

6 Tips to get great work from your agency

Through firsthand experience, I know that an agency-client relationship can be woefully flawed or a whopping success. I have boiled down my experiences, victories, and failures into six tips that can help steer your partnership from good to great, so you can maximize what you get from your agency partners.  
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  • Audience Engagement, Branding
  • Words by Chelsea N. Cummins

5 GA4 metric changes you should know

Google Analytics is more engagement-focused, which means how things are measured is changing. Keep reading to learn about the new GA4 metrics and what they mean for you.
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  • Branding, Business Strategy
  • Words by Brady McFadden

3 Proven tips for marketers to foster a growth mindset

Marketing is complex, and it takes serious dedication to be a savvy marketer. Think about anyone you admire in the field. It can be a peer, boss, or industry expert. They all carry the same common trait at the heart of their approach, a growth mindset.
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  • Branding, Business Strategy
  • Words by Amy Klein

3 Social media updates to shake up your strategy

Just when you thought you figured out the algorithm on social media platforms like LinkedIn, Instagram, or Twitter, they turn around and make another update. And if you don’t keep up, your posts have less chance to be seen—and engaged with. Here, we share some of the latest changes and
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  • Branding, Business Strategy, Research
  • Words by Steve Czajkowski

How to know your customer’s top priorities before they buy

Analyzing the importance of scores relative to one another allows me to prioritize and understand the strength of each priority relative to each other.
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  • Branding, Business Strategy
  • Words by Chelsea N. Cummins

What’s going on with GA4 data retention?

The migration to GA4 poses a question for all marketers: what do we do with our data? Updated data retention policies mean you can’t keep it forever. So, what options do you have left? Fortunately, we have answers.
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  • Branding, Business Strategy
  • Words by Chelsea N. Cummins

Making the transition to GA4

It’s time to make the transition to GA4, but where should you start? This guide will review the upcoming changes and the steps you need to take as you migrate to your new Google Analytics property.
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  • Audience Engagement, Branding
  • Words by Jillian Cascarino

3 Content planning blunders you should avoid

Even the savviest marketers can find content planning overwhelming. There are various content types to choose from and even more ways to share. And how do you know what’s best for your audience? What about performance? How should you determine those goals? Downloads? Shares? Comments? Yes, there’s a lot to
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  • Audience Engagement, Branding
  • Words by Matt Cascarino

Give the people what they want

Getting customers to flock to your brand is about more than employing some new marketing tactics. You need to create desire. Learn how in our latest blog.
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  • Audience Engagement, Branding
  • Words by Amy Klein

Increase brand awareness with branded GIFs

Using branded GIFs on social media can help your company stand out, engage followers, and increase brand awareness. Learn more on our blog.
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  • Branding
  • Words by Matt Cascarino

Brand Appreciation Day

Learn more on our blog about FARM’s recent brand refresh, and how investing in your brand can make it your company’s most valuable asset.
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  • Audience Engagement, Branding
  • Words by Kaity Kulezsa

Mastering your online reputation during a pandemic

It’s never been more vital for businesses to maintain a positive brand identity. See our blog for three online reputation management tips to expand your reach during a pandemic.
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  • Advertising, Branding
  • Words by Jeff Schaefer

How political advertising affects us as marketers

Do you think politics affects your marketing campaigns? Check out our blog to find out what to do next.
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