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Nobody likes to hear people squawk about

marketing. So, we wrote it all down for you.

  • Branding, Business Strategy, Research
  • Words by Steve Czajkowski

How to know your customer’s top priorities before they buy

Analyzing the importance of scores relative to one another allows me to prioritize and understand the strength of each priority relative to each other.
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  • Lead Generation, Research
  • Words by Jillian Cascarino

Propelling past the competition

Grants provide a critical source of funding for utility providers. And with program funding typically allocated to only one utility, our client, PECO, turned to FARM for support.
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  • Audience Engagement, Business Strategy, Research
  • Words by Brady McFadden

4 Tips for B2B companies

All successful companies are customer-obsessed. They know their customers and work hard to serve the needs they have today and those of tomorrow. The best companies have the humility to know that customers choose what products they buy or how to spend their time. They also know that customer loyalty
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  • Business Strategy, Research
  • Words by Jeff Schaefer

Forecast consumer behavior in 2021 using past data

Like many, you may be wondering if your data from 2020 has any value. Learn more about how you can use data to predict shifting consumer behavior in 2021.
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  • Research
  • Words by Amanda Lechowicz

How COVID-19 is redefining target audiences

Research shows that marketers may need to consider how COVID-19 is redefining their target audience and pivot their marketing strategy. Learn more here.
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  • Audience Engagement, Business Strategy, Research
  • Words by Kaity Kulezsa

Why buyer personas are a critical first step for your marketing strategy

Understand how buyer personas can help your business succeed.
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  • Business Strategy, Research
  • Words by Beth Czajkowski

The Impact of COVID-19 on schools

Prepare for the best, and worst, case scenario for back to school during COVID-19.
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  • Research
  • Words by Steve Czajkowski

10 Tips for writing survey questions for market research

Learn 10 best practices on writing your market research survey questions.
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  • Audience Engagement, Research
  • Words by Jillian Cascarino

The impact of evolving grocery buying behavior

Finding love and comfort in the kitchen as a family and as marketers.
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