Amy Klein

Senior Manager, Social Media
Amy is responsible for the strategy and execution of organic social media campaigns. She brings her knowledge of how each social media platform works beyond the basic setup of a post, focusing on tactics surrounding engagement, hashtags, post type, and timing, to get the most out of each platform. She’s also a level 1 Cicerone (it’s like a sommelier, but for beer). On video calls, you may catch a glimpse of Amy’s two furry office assistants, Layla and Millie, who love a good strategy session.
Just when you thought you figured out the algorithm on social media platforms like LinkedIn, Instagram, or Twitter, they turn around and make another update. And if you don’t keep up, your posts have less chance to be seen—and engaged with. Here, we share some of the latest changes and
Thinking about creating an Instagram for your business? Before you start posting, make sure you’re set up for success. Read our latest blog to learn how.
Using branded GIFs on social media can help your company stand out, engage followers, and increase brand awareness. Learn more on our blog.
Part two of FARM’s Buzzword Breakdown series. We examine social media data scraping, its pros and cons, and if you should incorporate it into your marketing strategy.

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