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Cindy McDonald

Project Supervisor
Cindy is an expert in production management, sales, digital printing, and account management. With more than 20 years of experience in direct mail production in the financial and nonprofit arenas, she primarily manages projects for Truist Bank. Overseeing projects from concept to completion, she ensures her clients’ budgets, timelines, and goals stay on track. When she’s not in the office, you can find her catching some live music (her husband is in a band), biking around town, or spending time with her family and pets.
  • Business Strategy
  • Words by Cindy McDonald, Kathy King

Direct Mail:  Saving money with USPS promotions

Want to save money on postage and enhance your customers’ mailing experience? Here’s an overview of the six USPS promotions for 2024 with reasons why the more mail you send, the more money you can save on direct mail campaigns.
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  • Business Strategy
  • Words by Cindy McDonald, Kathy King

Direct mail: Perception versus reality

Direct mail is a great tool when used in conjunction with other marketing campaigns. It can be used to deliver a message, develop a brand, generate short-term return, or gather important customer and prospect information.
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  • Audience Engagement, Business Strategy
  • Words by Cindy McDonald

Should you be leveraging direct mail to reach consumers?

Is direct mail the best choice or a thing of the past? Check out our blog to find out!
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