3 Content planning blunders you should avoid

Even the savviest marketers can find content planning overwhelming. There are various content types to choose from and even more ways to share. And how do you know what’s best for your audience? What about performance? How should you determine those goals? Downloads? Shares? Comments? Yes, there’s a lot to mull over. But instead of focusing on where to begin, consider starting with what you should avoid.

Propelling past the competition

Grants provide a critical source of funding for utility providers. And with program funding typically allocated to only one utility, our client, PECO, turned to FARM for support.

The rise of user-generated content

Learn about the growth of user-generated content, its benefits, and why you should consider adding this cost-effective strategy to your marketing toolbox. 3 minute read

How to meet your customers’ holiday shopping needs in 2020

Holiday shopping trends look a bit different in 2020. See how our client provided the convenient shopping experience their customers needed this year.

How the alcohol industry can take the on-premise experience online

Learn more about why alcohol brands should take the on-premise experience online to maintain customer engagement during the pandemic.

Gen X: The overlooked audience

Financial services institutions still need to be marketing to Gen X. Learn more about the opportunities of this overlooked audience and how to reach them.