Jillian Cascarino

Jillian Cascarino

Vice President, Audience Engagement
As our vice president of audience engagement, Jillian puts her more than 20 years of experience connecting companies with their customers through targeted storytelling techniques to good use. Her expertise in customer engagement strategies and tactics extends to organic social media, content marketing, and public relations, as well as strategic planning and messaging, marketing persona development, and audience alignment. When she’s not working, Jillian’s baking sweet treats for family and friends, tending to her garden, or playing board games with her husband and son.
Even the savviest marketers can find content planning overwhelming. There are various content types to choose from and even more ways to share. And how do you know what’s best for your audience? What about performance? How should you determine those goals? Downloads? Shares? Comments? Yes, there’s a lot to
Grants provide a critical source of funding for utility providers. And with program funding typically allocated to only one utility, our client, PECO, turned to FARM for support.
Learn about the growth of user-generated content, its benefits, and why you should consider adding this cost-effective strategy to your marketing toolbox. 3 minute read
Holiday shopping trends look a bit different in 2020. See how our client provided the convenient shopping experience their customers needed this year.
Learn more about why alcohol brands should take the on-premise experience online to maintain customer engagement during the pandemic.
Financial services institutions still need to be marketing to Gen X. Learn more about the opportunities of this overlooked audience and how to reach them.
Learn how the different learning types can help you tailor your marketing strategy.
Are you interested in an audio streaming campaign but don't know where to star? Check out this blog to get started!
Finding love and comfort in the kitchen as a family and as marketers.

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