Why being refreshingly honest about your flaws can intensify your prospect’s desire to buy.
It might seem counterintuitive to own up to your flaws in your marketing. But here’s why it’s one of the boldest and most admirable moves a company can make …
Why you should ignore the prudes who say “NSFW”
Everything can be copy. Especially those hushed, hidden patches of real estate where your reader doesn’t see it coming. Here’s the proof …
Is your sales pitch missing these five essential questions?
As tempting as it may be to lead with your product or service, you have to win your audience over with empathy first. Answering these questions will ensure that the balance between doubt and believability will be in your favor.
Salty Englishwoman loses her shite on the shatbots
AI may be reshaping the way some people work. But here are three examples that prove real, live copywriters will always be superior to their chatbot rivals.
This clunky acronym can prevent your sales funnel from springing leaks
Your prospect doesn’t care enough about your product to just grab ‘n’ go. They want to know how your product can benefit them before they commit. The easiest way to do that is by structuring your pitch in this proven framework.
What a 31-point Scrabble word can teach you about copy editing
What’s the one thing you can use to make your copy infinitely better? Your voice. See how reading your copy out loud can help you make your words sing off the page.
How I built a career around doing nothing
Why do we get ideas in the shower? Or in the middle of the night? Or when we’re on a walk? It’s because our unconscious mind is wired for it.
A foolproof way to tap into your customers’ hidden desires
Do you know the conversation going on in your customer’s head? If so, “pathological empathy” will open the doors to forging stronger connections with your audience.
The most ownable part of your brand you may be overlooking
Your origin story is arguably the most ownable aspect of your brand. It’s a singular experience spoken from a singular voice. If you haven’t explored the tale of how you came to be, here are some tips to help you get your first draft down.
Why a little tension can be great for business
Storytelling is a proven way for you to forge a connection with your audience. So, why do some marketers insist on letting their benefits do the talking instead?
