8 Surefire ways to persuade even your biggest skeptics
Your audience makes emotional decisions faster than rational ones. That’s why you should always set the hook with feelings. These eight inborn desires can help you connect your product or service to what your customers want at their most primal human level.
3 Simple ways you can say more with less
When you’re working within the confined space of a landing page or the character limitations of a paid social ad, you need to make every word count. Discover how you can use fewer words to keep your message tight without sacrificing its pulling power.
Why your best ideas may never see daylight
Are you needlessly killing ideas before they have a chance to mature? See how the creative process really works, how you should approach it, and why it’s kinda like washing a pig.
How trying to sound smart can backfire on you
There’s never a good reason to make your copy feel like an SAT prep test. The simpler the message, the greater the chance your reader will be drawn in, follow along, and do what you ask. Here’s some 90-year-old copy advice that still works to help you connect with your reader.
How to make your audience dread life without you
Have you ever thought about what your customers’ lives would be like without your product or service? Madness, right? Discover how you can create desire for your product or service by having someone imagine their life without it.
What my father’s drug habit can teach you about persuasion
We’re in the emotions business, you and me. And if you want someone to do something, you need to tap into feelings—not squawk about features. Here are three emotional triggers proven to help you reel in your audience.
The quickest way to murder your reader’s interest
These are the words that stand between you and the only thing your audience cares about—themselves. Even the smartest marketers can unknowingly make this avoidable blunder. Could you be one of them?
You should hear what your customers are saying about you
If you haven’t checked in on your audience’s buying behaviors in a while, you’re missing opportunities to sell them. Keep your communications relevant with these three easy ways to capture authentic voice-of-the-customer data.
3 Words that will strangle your sales
Your sales message should shepherd your prospect through every reason why they should buy your product, while draining every objection along the way. Follow this advice and you’ll fail every time.
Give the people what they want
Getting customers to flock to your brand is about more than employing some new marketing tactics. You need to create desire. Learn how in our latest blog.
