The Power of Visualization

Tailoring Your Marketing with Visual Content to Maximize Impact

Ah, a new school year is upon us. It’s always full of excitement (especially for us parents!), endless possibility, and likely a few nerves. But thanks to the disaster that is 2020, the start of this all-virtual school year has been mainly filled with anxiety, bandwidth issues, and systems crashing. It’s been an adjustment! As we settle into a new routine and prepare our children to learn and share information online, it got me thinking about the best ways to consume information digitally, based on people’s learning styles. And how that not only applies to students, but also to how we interact with our clients, and how they in turn interact with their customers.

There are three different types of learning styles:

  • Auditory (hearing and listening)
  • Visual (reading and seeing pictures)
  • Tactile (touching and doing)

Of these three styles, a whopping 65% of us are visual learners. So, when it comes to how we tell our story, content featuring visuals and design often proves more effective than text-based content alone. Research has shown that 91% of people prefer visual content to plain text, evidenced by the surge of image-focused platforms like Instagram, which reached one billion monthly active users in January. That’s a whole lot of people for your brand to potentially engage with.

The benefits of visual content extend beyond just comprehension and can often lead to conversion.

“People are 85% more likely to buy your product after watching a video about it.”

Several companies, like Google and Pinterest, are also investing in visual search technology. Currently, images are returned for 19% of searches on Google, and 62% of millennials say they are more interested in visual search than any other new technology.

FARM’s market research team can attest that incorporating data visualizations, infographics, images, and videos to your content strategy allows the reader to better absorb the information and help to break down complex material.

When approaching incorporating visual content, some good rules to follow are:

For assistance maximizing your storytelling efforts, drop me a line!

Sharing this:
Facebook
Twitter
LinkedIn
Email
Print

Our Take

Nobody likes to hear people squawk about marketing. So, we wrote it all down for you.

Twice the Insights, Twice the Value

All successful companies are customer-obsessed. They know their customers and work hard to serve the needs they have today and those of tomorrow. The best companies have the humility to know that customers choose what products they buy or how to spend their time. They also know that customer loyalty is connected to customer satisfaction. Have I told you anything you haven’t heard before? Not yet. But I’m getting to my point, and it’s some of the best advice I have for business-to-business (B2B) companies.

Read Article »

Email Marketing Best Practices #3

We’ve reviewed best practices for approaching your audience and creative specific to email marketing (if you haven’t read them yet, I would 11/10 recommend). However, email marketing is only as successful as its foundation—the technical requirements behind the campaign.

Read Article »

Twice the Insights, Twice the Value

All successful companies are customer-obsessed. They know their customers and work hard to serve the needs they have today and those of tomorrow. The best companies have the humility to know that customers choose what products they buy or how to spend their time. They also know that customer loyalty is connected to customer satisfaction. Have I told you anything you haven’t heard before? Not yet. But I’m getting to my point, and it’s some of the best advice I have for business-to-business (B2B) companies.

Read Article »

Email Marketing Best Practices #3

We’ve reviewed best practices for approaching your audience and creative specific to email marketing (if you haven’t read them yet, I would 11/10 recommend). However, email marketing is only as successful as its foundation—the technical requirements behind the campaign.

Read Article »

Email Marketing Best Practices #2

social media and passed by something that caught your eye? No, of course not. Because the creative was written and designed to get your attention. And it worked. When a brand’s creative doesn’t connect with its target audiences, it results in unrealized ROI.

Read Article »

This website stores cookies on your computer.

These cookies are used to collect information about how you interact with our website and allow us to remember you.  We use this information in order to improve and customize your browsing experience and for analytics and metrics about our visitors both on this website and other media.  To find out more about the cookies we use see our privacy policy.