Streaming our way through a pandemic

Vice President, Audience Engagement

Online Content Sees a Major Boost with Audio Streaming

2 minute read

Most of us have been home since mid-March. With fewer trips outside of the house, we’ve likely had fewer interactions with broadcast radio. It’s no surprise that consumers are streaming more while at home, but a recent report from Comscore shows just how much.

According to newly released data from Comscore’s Total Home Panel, from the week of December 30, 2019, through the week of June 15, 2020, total average daily audio streaming hours dramatically rose by a third (32%), with the spike beginning in mid-March.

Spotify, iHeartRadio, and Pandora account for the three largest streaming services, with iHeartRadio coming in second for total listening hours, posting an 11% increase from January to May. Pandora experienced the largest increase, with in-home audio streaming hours up a whopping 42%.

It’s important to note that many households are accessing digital audio at home through their connected TV devices, including streaming sticks/boxes, gaming consoles, and smart TVs.

In that category, Amazon Fire TV has the most audio streaming at home (more than 67 million hours in May), while Amazon Echo holds second place, with 48 million hours of streaming, followed by Google Home, with 14 million hours of audio in May.

So, what does this mean for your business? If digital isn’t included within your media plan, with a particular focus on streaming and connected TV services, you may want to reconsider your approach.

Let FARM help you evaluate your channel mix and more, contact us today.

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Jillian Cascarino
Vice President, Audience Engagement
As our vice president of audience engagement, Jillian puts her more than 20 years of experience connecting companies with their customers through targeted storytelling techniques to good use. Her expertise in customer engagement strategies and tactics extends to organic social media, content marketing, and public relations, as well as strategic planning and messaging, marketing persona development, and audience alignment. When she’s not working, Jillian’s baking sweet treats for family and friends, tending to her garden, or playing board games with her husband and son.

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