Marketing doesn’t have a finish line. The more you learn, the better you can tailor your communications to your audience while following them across the channels they’re likely to be using.
For DensDeck Roof Boards, we’ve done just about everything from traditional and digital advertising to video production to e-books and more. But not all at once. Because each phase had to be aligned with new insights we gathered along the way.
The result has allowed Georgia-Pacific to maintain their leadership position in building materials by making sure we always say the right thing at the right time.
