Everyone from bargain grocers to premium chains are promoting low prices. So, Tops’ trademark deals alone were no longer a differentiator. They needed a fresh, bold approach while still letting their “Best Deals in Town” shine.

We created Best Deals Betty—a spunky, deal-loving Tops shopper who brings warmth, wit, and relatability to the weekly deals. Instead of simply showcasing the low prices and big savings, Betty shows up in them while celebrating seasonal events, family moments, and everyday smart shopping.

Dozens of Betty spots were produced across broadcast, digital, and in-store channels. While this launch brought Betty to life on screen, her character was built to grow and evolve across formats, platforms, and campaigns.

Betty is now the savings beacon for Tops—a recognizable, friendly face that lets shoppers in on the week’s best deals. When she pops up on screen, viewers know they’re about to save some serious cash.