If you look and sound like your competition, you can only be evaluated on price. And nobody wins a race to the bottom. So how do you avoid the commodity trap?
You stop trying to be better. And focus on being differenter. That means making bold, remarkable moves that the other guys can’t touch—and your audience can’t ignore.
Then, while your competitors are busy playing apples-to-apples, you show up as a tap-dancing orange.
Jenn Smith, former Executive Director
NY State Cider Association
Ashley Faber, ForceField & Wood Product Marketing Manager
Georgia-Pacific Building Products
Mark Simon, President
ConnectLife
David W. Donovan, VP,
Strategic Planning and Transformation Office
Kevin DeMars, CEO
Thermory USA
Randall B. Kobat, SVP, Inventory Management Software Solutions
Cox Automotive
Brad Derrick, President and COO
Derrick Corporation
Cathy Wilde, Director of Marketing and Public Relations, Upstate New York Chapters
Alzheimer’s Association
Joe Arundell, Senior Client Marketing Manager
Truist Financial Corporation
John Blicha, VP of Global Marketing and Brand Management
Eriez
John W. Hensman III – VP and GM
HomeNet Automotive
Mary Czopp, Chief Communications and Development Officer
Child and Family Services
Brittany Burns, Vice President of Marketing
Georgia-Pacific Building Products
Not because they’re better than you. Not because they outwork you. But because—in your customer’s mind—there's no meaningful difference between you.
Let’s fix that.
Click the button below and tell us a little about why you’re here. Then we’ll lace up our boots and get after it.
