FARM uses AI-powered research tools to transform qualitative insights. By enabling real-time interviews at scale, we reach broader audiences, capture richer responses, and preserve key nuances through audio and video. This innovative approach helps clients make faster, data-driven decisions, to drive success in today's competitive market.

Fresh Perspective

Words by Matt Cascarino

Why you may be getting your reasons to believe all wrong

Here’s why reminding your customer of their skepticism makes it easier for them to buy.

Fresh Perspective

Words by Matt Cascarino

A bulletproof case for clocking out early

Sometimes, work can be one of the most dangerous routines to fall into.

Agency News

Words by Aaron Smith

FARM’s UPlift Design Challenge Experience

FARM recently participated in the UPlift Design Challenge, where our team worked together to transform the home of a mother and her two daughters. From strategizing to installation, the process was rewarding and highly impactful. Read about our journey and how this organization changes lives one home at a time.

Fresh Perspective

Words by Matt Cascarino

The call to action sin that will kill your response

You can’t ask anyone to do anything before you’ve addressed the most essential element of any request … a reason why. Unfortunately, it’s not as easy as you might think.

Fresh Perspective

Words by Matt Cascarino

What never to say at the start of your sales pitch

Find out why the approach you’ve likely been taught is dead wrong (and what you should do instead).

Fresh Perspective

Words by Matt Cascarino

How to instantly multiply your number of customer testimonials

See the power of “giving to get” in action with a real-world example you can start copying immediately.

Fresh Perspective

Words by Matt Cascarino

The secret to coaxing your best ideas out of hiding

This step in the creative process tends to be fairly unpopular since it looks a lot like doing nothing. But it’s a foolproof way to come up with some of your best ideas.

Fresh Perspective

Words by Matt Cascarino

How to create a killer offer your customers can’t refuse

Your offer holds nearly half the power of your sales message—twice as much as the quality of your copy. In this issue, we give you three dead simple ways to create an irresistible offer (and it has nothing to do with discounts).

Fresh Perspective

Words by Matt Cascarino

Two words that give your marketing “extraordinary power”

Whether you’re acknowledging repeat business or punctuating a first sale, showing gratitude is an essential step toward forging stronger customer relationships. That’s why a “thank you” shouldn’t be reduced to some throwaway line you slap on a confirmation page.

Agency News

Words by Abby Wendt

My FARM internship experience

During my FARM internship, I entered with some background in marketing, but this was the first time I was able to see how the agency side of marketing works. Keep reading to learn more about my internship at FARM.

Audience Engagement

Words by Aaron Smith

Email open rates in your marketing strategy: Unreliable for automation

Discover why email open rates are unreliable for automation and learn how to effectively leverage other metrics to enhance your email marketing strategy.

Fresh Perspective

Words by Matt Cascarino

How to explode the lifetime value of your customers

What could be a more mouthwatering prospect than someone who’s already bought from you, already trusts you, and is likely to welcome your sales message rather than reject it? Here are three deceptively simple ways for you to make more money from your existing customers.

Articles

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