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Aaron Smith
Director of Digital Strategy
Aaron loves a good problem. That means he asks questions. And the more questions he asks, the closer he gets to the solution. This makes Aaron happy. And a little sad. Until a freshly shrink-wrapped problem arrives in his lap, and he can start the process over again. Throughout Aaron’s 15-year career, he has gained diverse skills in building digital experiences. His multidisciplinary background, including user experience, design, engineering, and data analysis , enables him to develop solutions that create pleasurable and frictionless experiences for end users who build value for his clients.
  • Audience Engagement, Business Strategy
  • Words by Aaron Smith

Customer journey mapping: Unlock business opportunities by understanding customer behavior

Uncover the power of customer journey mapping and understand how it shapes successful strategies. Explore the significance of customer interviews, data automation, and tailoring maps for different segments. Discover the benefits of mapping different stages and personas, fostering loyalty, and gaining a competitive advantage. Get practical tips and a template
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  • Audience Engagement, Business Strategy
  • Words by Aaron Smith

Email technical requirements

We’ve reviewed best practices for approaching your audience and creative specific to email marketing (if you haven’t read them yet, I would 11/10 recommend). However, email marketing is only as successful as its foundation—the technical requirements behind the campaign.
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  • Audience Engagement
  • Words by Aaron Smith

Getting the best out of your email design

social media and passed by something that caught your eye? No, of course not. Because the creative was written and designed to get your attention. And it worked. When a brand’s creative doesn’t connect with its target audiences, it results in unrealized ROI.
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  • Audience Engagement, Lead Generation
  • Words by Aaron Smith

3 Tips for knowing your email audience

Digital marketing is comprised of many different tactics, offering a great advantage to your marketing strategy to keep your brand relevant, fresh, and directly in your audiences’ face. A great way to stay at the forefront of consumers’ minds is email marketing. But in the last decade, email marketing has
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  • Audience Engagement
  • Words by Aaron Smith

Using data to analyze and optimize the customer journey

Your customers have multiple touchpoints with your brand. Knowing where those points of contact are and if your customers are having a positive experience are critical to growing a successful business. Every touchpoint creates some form of data and knowing how to collect and aggregate that data is vital to
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  • Business Strategy
  • Words by Aaron Smith

Benefits of data and reporting in modern-day marketing

Data-driven decision-making is key when it comes to marketing. Good data leads to good questions, which ultimately leads to good solutions. Learn more on our blog!
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  • Advertising
  • Words by Aaron Smith

Digital advertising in election season

Learn how to choose the right path for your media dollars during this election season.
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  • Business Strategy
  • Words by Aaron Smith

Choosing the right video conferencing tools

Let us help choose the best video conferencing tools to help your team work from home.
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