FARM’s UPlift Design Challenge Experience
FARM recently participated in the UPlift Design Challenge, where our team worked together to transform the home of a mother and her two daughters. From strategizing to installation, the process was rewarding and highly impactful. Read about our journey and how this organization changes lives one home at a time.
Email open rates in your marketing strategy: Unreliable for automation
Discover why email open rates are unreliable for automation and learn how to effectively leverage other metrics to enhance your email marketing strategy.
From chaos to clarity: Strategies for effective web form design
Quality web form design is crucial for efficient data management in marketing. Clean data leads to accurate targeting, increased engagement, and customer trust. It also provides insights into consumer behavior, enabling real-time strategy adjustments. Creating web forms compatible with CRM systems is essential for transforming disorganized data into valuable information for decision-making and fostering long-term customer relationships.
Unraveling the marketing machine: Scaling marketing operations
Learn the art of scaling marketing operations to amplify reach and revenue without a budget hike. Optimize your marketing machine for efficiency and impact with strategic components and integrated tech. Explore the key steps to adapt, refine, and drive sustained growth.
Customer journey mapping: Unlock business opportunities by understanding customer behavior
Uncover the power of customer journey mapping and understand how it shapes successful strategies. Explore the significance of customer interviews, data automation, and tailoring maps for different segments. Discover the benefits of mapping different stages and personas, fostering loyalty, and gaining a competitive advantage. Get practical tips and a template to create effective customer journey maps that optimize touchpoints for lasting customer relationships.
Email technical requirements
We’ve reviewed best practices for approaching your audience and creative specific to email marketing (if you haven’t read them yet, I would 11/10 recommend). However, email marketing is only as successful as its foundation—the technical requirements behind the campaign.
Getting the best out of your email design
social media and passed by something that caught your eye? No, of course not. Because the creative was written and designed to get your attention. And it worked. When a brand’s creative doesn’t connect with its target audiences, it results in unrealized ROI.
3 Tips for knowing your email audience
Digital marketing is comprised of many different tactics, offering a great advantage to your marketing strategy to keep your brand relevant, fresh, and directly in your audiences’ face. A great way to stay at the forefront of consumers’ minds is email marketing. But in the last decade, email marketing has saturated so many inboxes that creating an effective campaign that cuts through the clutter is increasingly challenging.
Using data to analyze and optimize the customer journey
Your customers have multiple touchpoints with your brand. Knowing where those points of contact are and if your customers are having a positive experience are critical to growing a successful business. Every touchpoint creates some form of data and knowing how to collect and aggregate that data is vital to evolving and optimizing the customer journey.
Benefits of data and reporting in modern-day marketing
Data-driven decision-making is key when it comes to marketing. Good data leads to good questions, which ultimately leads to good solutions. Learn more on our blog!
