The migration to GA4 poses a question for all marketers: what do we do with our data? Updated data retention policies mean you can’t keep it forever. So, what options do you have left? Fortunately, we have answers.

It’s time to make the transition to GA4, but where should you start? This guide will review the upcoming changes and the steps you need to take as you migrate to your new Google Analytics property.

Even the savviest marketers can find content planning overwhelming. There are various content types to choose from and even more ways to share. And how do you know what’s best for your audience? What about performance? How should you determine those goals? Downloads? Shares? Comments? Yes, there’s a lot to mull over. But instead of focusing on where to begin, consider starting with what you should avoid.

Grants provide a critical source of funding for utility providers. And with program funding typically allocated to only one utility, our client, PECO, turned to FARM for support.

All successful companies are customer-obsessed. They know their customers and work hard to serve the needs they have today and those of tomorrow. The best companies have the humility to know that customers choose what products they buy or how to spend their time. They also know that customer loyalty is connected to customer satisfaction. Have I told you anything you haven’t heard before? Not yet. But I’m getting to my point, and it’s some of the best advice I have for business-to-business (B2B) companies.

We’ve reviewed best practices for approaching your audience and creative specific to email marketing (if you haven’t read them yet, I would 11/10 recommend). However, email marketing is only as successful as its foundation—the technical requirements behind the campaign.

social media and passed by something that caught your eye? No, of course not. Because the creative was written and designed to get your attention. And it worked. When a brand’s creative doesn’t connect with its target audiences, it results in unrealized ROI.

Digital marketing is comprised of many different tactics, offering a great advantage to your marketing strategy to keep your brand relevant, fresh, and directly in your audiences’ face. A great way to stay at the forefront of consumers’ minds is email marketing. But in the last decade, email marketing has saturated so many inboxes that creating an effective campaign that cuts through the clutter is increasingly challenging.

Your customers have multiple touchpoints with your brand. Knowing where those points of contact are and if your customers are having a positive experience are critical to growing a successful business. Every touchpoint creates some form of data and knowing how to collect and aggregate that data is vital to evolving and optimizing the customer journey.

Data-driven decision-making is key when it comes to marketing. Good data leads to good questions, which ultimately leads to good solutions. Learn more on our blog!

Thinking about creating an Instagram for your business? Before you start posting, make sure you’re set up for success. Read our latest blog to learn how.

If you want to make sure your message resonates with your intended audience, ad testing is an essential step. Here’s how we use ad testing to craft stronger messages.

Staying in your comfort zone isn’t always best for your marketing strategy. Neither is jumping into a plan that’s overly ambitious. Sometimes planning your marketing strategy can be like selecting the right wave.

Getting customers to flock to your brand is about more than employing some new marketing tactics. You need to create desire. Learn how in our latest blog.

Using branded GIFs on social media can help your company stand out, engage followers, and increase brand awareness. Learn more on our blog.

Enduring client-agency relationships have become fewer and farther between. Learn why your relationship with your agency should feel more like a connection, and less like a transaction.

Learn more on our blog about FARM’s recent brand refresh, and how investing in your brand can make it your company’s most valuable asset.

Part two of FARM’s Buzzword Breakdown series. We examine social media data scraping, its pros and cons, and if you should incorporate it into your marketing strategy.

Learn about the growth of user-generated content, its benefits, and why you should consider adding this cost-effective strategy to your marketing toolbox. 3 minute read

Visit our blog to learn more about the benefits of connected TV for advertising, and why you should consider increasing your connected TV spend in 2021.

Like many, you may be wondering if your data from 2020 has any value. Learn more about how you can use data to predict shifting consumer behavior in 2021.

It’s never been more vital for businesses to maintain a positive brand identity. See our blog for three online reputation management tips to expand your reach during a pandemic.

Holiday shopping trends look a bit different in 2020. See how our client provided the convenient shopping experience their customers needed this year.

Research shows that marketers may need to consider how COVID-19 is redefining their target audience and pivot their marketing strategy. Learn more here.

Check out best practices for the shift in shopping behavior from in-store to e-commerce purchasing.

Learn more about why alcohol brands should take the on-premise experience online to maintain customer engagement during the pandemic.

Financial services institutions still need to be marketing to Gen X. Learn more about the opportunities of this overlooked audience and how to reach them.

Do you think politics affects your marketing campaigns? Check out our blog to find out what to do next.

The most effective way to convert your leads to sales is by building relationships. Learn more about lead nurturing for high-value prospects on our blog.

Marketers are challenged to generate leads from fully virtual events. Learn how to create a comparable experience and engage your prospects in a new way.

Millennials are changing and your marketing strategy for them should be too. Learn how to evolve your financial services marketing so it still resonates.

Learn how the different learning types can help you tailor your marketing strategy.

Here are four effective ideas to bring life to your insurance multi-channel marketing strategy. Learn more on our blog!

Understand the value of strategic partnerships during the pandemic.

Learn how to choose the right path for your media dollars during this election season.

Learn how the fear of failure can fuel your next idea.

How past experience can help you turn your goals into a future opportunity.

Understand how buyer personas can help your business succeed.

Are you interested in an audio streaming campaign but don't know where to star? Check out this blog to get started!

If you’ve ever received an email opening with “Dear [first name]” that got your name wrong, or even worse, didn’t include your name at all, then you know how frustrating it is.

Let us help choose the best video conferencing tools to help your team work from home.

Prepare for the best, and worst, case scenario for back to school during COVID-19.

How can your campaign voice impact your customers and your clients? Check out our blog to find out!

Is direct mail the best choice or a thing of the past? Check out our blog to find out!

Learn 10 best practices on writing your market research survey questions.

With the changes over the past year, check out some best practices to update your campaigns as the country reopens.

Check out some technologies to assist with your customer communication.

Learn how higher education can impact your business and campaigns.

Finding love and comfort in the kitchen as a family and as marketers.

During uncertain times, FARM is here to help.

What is the best way to adapt to the pandemic while keeping not only your business, but your consumers, in mind?

Understand how stability plays an important role in your business.

Check out some best practices for financial marketing during the COVID-19 pandemic.

If you have an automotive dealer as a client, learn how to be there for them during the pandemic.

Business plans must be adaptable and fluid. Here are 5 tips to keep your marketing moving.