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  • Business Strategy
  • Words by Cindy McDonald, Kathy King

Direct Mail:  Saving money with USPS promotions

Want to save money on postage and enhance your customers’ mailing experience? Here’s an overview of the six USPS promotions for 2024 with reasons why the more mail you send, the more money you can save on direct mail campaigns.
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  • Business Strategy
  • Words by Cindy McDonald, Kathy King

Direct mail: Perception versus reality

Direct mail is a great tool when used in conjunction with other marketing campaigns. It can be used to deliver a message, develop a brand, generate short-term return, or gather important customer and prospect information.
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