Matt Cascarino

Chief Creative Officer

Matt is a professional storyteller. That used to be a thinly veiled way to say you still lived with your parents. But the truth is stories have existed since the dawn of humanity and they still have the power to move people, even if it’s no longer from the path of a charging mammoth. Throughout his career on both the agency and client sides, Matt’s work has been known to compel audiences to indulge in higher thread counts, abandon Lenten sacrifice, or move to the suburbs. He’ll even conjugate a noun if he has to. The bottom line: Matt is our agency twofer. Strategy and Creative. The Big Idea and Stealth Deployment. He’s a single expense yielding a dual return. And who doesn’t love a bargain?

Fresh Perspective

Words by Matt Cascarino

Birthdays, buffoonery, and behavioral science

The Von Restorff Effect (also known as the “isolation effect”) is the human tendency to notice and recall things that stand out. And if you’re not using it in your marketing, you risk blending in with everything surrounding your message.

Fresh Perspective

Words by Matt Cascarino

Is this weak opening line polluting your inbox, too?

Your first sentence’s job is to make someone read the next one. So, why do legions of sales and marketing professionals insist on beginning their emails with this manipulative greeting? (Let’s hope you’re not one of them.)

Fresh Perspective

Words by Matt Cascarino

How the lost art of window dressing can keep you out of the poor house

Just because you’ve identified a viable candidate for your product or service doesn’t mean they’re ready to buy. First, you need to figure out their current mindset and let that drive where you begin the conversation. Let these five stages of audience awareness guide you.

Fresh Perspective

Words by Matt Cascarino

Why prospects will beat a tear-stained path to your door

We’re twice as motivated to run from pain than to run toward pleasure. Check out three ways to position your product or service as relief from any pain or loss your prospect is feeling (or trying to avoid).

Fresh Perspective

Words by Matt Cascarino

The simple “color test” that instantly helps you grab your reader’s attention

The more focus you can place—and keep—on your reader, the more likely they’ll do what you ask. Put the focus on yourself, and the more likely they won’t. Here’s how to get the balance right between you and your audience.

Fresh Perspective

Words by Matt Cascarino

How to keep courting your customers long after the sale

The closer you are to your customers, the longer they’ll stick around. Maybe even spread the word. This isn’t about building brand loyalty. It’s about the smaller steps you can take to continually remind your customer that they were right to choose you.

Fresh Perspective

Words by Matt Cascarino

Why It pays to create less

Repurposing your content isn’t just convenient—it’s smart marketing. Do it right and you can juice every drop of value from the assets you spent hours, weeks, or even longer building.

Fresh Perspective

Words by Matt Cascarino

A dead-simple way to make your copy sing off the screen

Good writing has a musical quality. And just like you can hear a wonky note in a song, it’s not hard to detect where something may be a little off in your copy. Here are three things to listen for when you review your next draft.

Fresh Perspective

Words by Matt Cascarino

8 Surefire ways to persuade even your biggest skeptics

Your audience makes emotional decisions faster than rational ones. That’s why you should always set the hook with feelings. These eight inborn desires can help you connect your product or service to what your customers want at their most primal human level.

Fresh Perspective

Words by Matt Cascarino

3 Simple ways you can say more with less

When you’re working within the confined space of a landing page or the character limitations of a paid social ad, you need to make every word count. Discover how you can use fewer words to keep your message tight without sacrificing its pulling power.

Matt Cascarino

Birthdays, buffoonery, and behavioral science

Is this weak opening line polluting your inbox, too?

How the lost art of window dressing can keep you out of the poor house

Why prospects will beat a tear-stained path to your door

The simple “color test” that instantly helps you grab your reader’s attention

How to keep courting your customers long after the sale

Why It pays to create less

A dead-simple way to make your copy sing off the screen

8 Surefire ways to persuade even your biggest skeptics

3 Simple ways you can say more with less

Let’s burn the old playbook, together.

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